Search Results for: research

GDPR impacts: 7 Questions to Ask Your research panel provider

How does GDPR impact your use of a research panel provider? Last month, we shared various posts related to market research. Balancing our content focussed on data & analytics, with tips & resources for research leaders. This month, with May 25th deadline looming, we have focussed on GDPR. So, I’m glad to have a guest […]

May 21, 2018

7 books for Market Researchers, as diverse as their interests

On this blog we’ve recommended books for analysts, so here are 7 books for market researchers. This eclectic selection is once more contributed by Netquest, thanks to guest blogger Carlos Ochoa. When I first read his post, I couldn’t resist the multi-disciplinary nature of this recommended reading list. On this blog, we regularly advise that […]

April 25, 2018

How can you make your customer research faster? Should you?

“Why can’t you get me that research faster?” That is perhaps the most common challenge I hear is faced by research leaders. I pointed out, in a post of ‘research as fashion‘, that a common theme in case studies, was the challenge to get research faster. So, as promised, this post will share a number […]

April 21, 2018

Why consumer research is like fashion, and the role of your staples

I didn’t realise consumer research is like fashion, but a webinar helped me see it & value “old staples“. Given topical concerns, about gender balances in work, it was interesting to experience a female bias. Joining a useful webinar, hosted by Quirks and with speakers from 2020 Research, I began to feel out-of-place. Our hosts […]

April 19, 2018

Seven characteristics, of an ideal B2B Influencer, for researchers

On this blog, we don’t want to neglect B2B insight challenges, including finding a B2B influencer. Much of our content focusses on B2C customer insight work. So, in this post we look at one for B2B businesses. This builds on our past posts, sharing tips for effective B2B Customer Management. One of our familiar guest […]

April 13, 2018

Take your own medicine, two surveys for research leaders

An opportunity to take your own medicine, as a leader, is nearly always helpful. Whilst sending out GDPR communications, to my clients & contacts, a number have praised seeing someone “take their own medicine“. Similarly, we have previously recommended that analytics & database marketing teams visit customer touch-points, or observe the impact of their leads. […]

April 11, 2018

Implicit Research Methods, resources on those you should consider using

Following Katie’s useful introduction to behavioural research, this post surveys implicit research techniques. Given the relevance of implicit research techniques, to monitoring behaviour, it makes sense to dig deeper. In this post, I will share the breadth of such techniques, current usage & their academic basis. As we’ve shared before, learning in the field of […]

April 9, 2018

Are you ready for Behavioural Research? Ask yourself these questions.

This month, we will return to the topic of research, starting with behavioural research. As we discussed, when sharing posts on Behavioural Economics, behavioural biases cast doubt on self report. If people aren’t aware of their behavioural biases, can you trust survey results or focus groups? The answer is more nuanced, due to other advances […]

April 5, 2018

When should your teams do different work? Follow this research

As we focus on developing your teams, I’m delighted to share why you need to focus on when? In his latest book, renowned business writer Daniel Pink, shares his extensive research on timing. In “When: The Scientific Secrets of Perfect Timing”, he makes a convincing case for us all to focus more on when to […]

February 10, 2018

3 perspectives on how to use research and what they teach us

To complement the research industry perspectives we have shared so far this month, I’m going to share 3 perspectives (on how to use research) from outside the insight community. After sharing so much material to digest, in that Behavioural Economics guide, this post will be shorter. I’ve taken the approach of browsing recent news stories, […]

July 27, 2017

Ethnographic research is still evolving and relevant for business

This week, following another wonderful wedding (my daughter this time), I’ve been thinking about ethnographic research. A variety of circumstances, including the wedding, have meant I’ve reflected on the continued importance of human interaction and the power of observing people. It’s easy, in our increasingly technology-focused world, to assume the future of any industry lies […]

July 18, 2017