Continuing our theme of choosing your technology stack, here is a useful reminder to not allow your insight to be locked down.
By that term, I mean the insights and models produced by analytics or data science teams. Often these are intended to improve the performance of marketing communications or improve the appearance of personalisation.
In this post, Marketing Operations expert Simon Daniels reminds us that these need to be delivered to Marketing in a way that works. Otherwise good quality technical works risks being locked down & isolated from use elsewhere in your business.(more…)