Search Results for: insurance

How InsurTech is changing the Insurance Sector, in 10 key trends

Following the, mainly banking, focus of FinTech startups, what is happening in the world of InsurTech? Continuing our month focussed on related technology developments and how they could impact Customer Insight leaders, I’m happy to share another guest post from our friends at Insurance Thought Leadership blog. In this post, Sam Evans, Founder of Eos Venture […]

April 18, 2017

Applications of analytics for insurance pricing (using 3 types of data)

This month we are focussing more on Analytics & Data Science, as well as applications of both in businesses. To expand on that latter theme, we have another guest blog post courtesy of our friends at Insurance Thought Leadership blog. In this guest blog post, Cathy Chang and Heather Nelson from Silicon Valley Data Science, share […]

March 7, 2017

Are you happy with insurance customers’ experience?

Sharing a conversation on insurance customers’ experience, I’m delighted to welcome back Paul Carroll. Paul is CEO of Insurance Thought Leadership & in this guest post shares an insightful conversation that came out of one of his webinars. Over to Paul… I want to share what I found to be some keen insights from a […]

April 8, 2016

Why insurance firms need a new vocabulary

Everyone wants to improve the customer experience, but look at the vocabulary insurance firms use. Many words are opaque, and some are even offensive. So, I’m pleased to welcome Paul Carroll (CEO of InsuranceThoughtLeadership.com) as our latest guest blogger. In his first guest blog post for us, Paul shares examples of this customer unfriendly vocabulary & […]

March 22, 2016

Want to know what the other insurance marketers are doing?

“Insurance Marketing & Distribution Summit Europe 2015” proved to be a great event. There were interesting speakers, a range of topics & plenty of opportunity for interaction. Plus, it was a pleasure to share with this group myself, more on that later. Following previous reviews, of events that were useful for getting close to leaders […]

December 11, 2015

Hear how insurance analytics can improve your marketing

Are you responsible for using analytics to improve insurance marketing? If so, this event is well worth considering. The “Insurance Marketing & Distribution Europe Summit” (8 & 9 December, London) is a two-day event targeted at use of insurance analytics for marketing & sales. It promises to provide strategies to win and retain customers across channels […]

November 24, 2015

Insights into Home Insurance digital marketing effectiveness

Given both the number of our readers who work within Financial Services and the level of interest in a past post on Motor Insurance, I’m sharing another free extract from one of Global Reviews latest tracking studies. This time it focuses on digital marketing effectiveness in the UK Home Insurance sector. Here are a few of their […]

February 7, 2015

Event: Analytics for Insurance, Europe 2014

This conference was well attended and lived up to it’s billing of attracting insurers, consultants and suppliers from across Europe. With approximately 200 attendees and representation from over 14 different countries, it was a lively and interesting event with strong audience participation. Six key themes emerged consistently during the day: a) try, try & try again; b) fail fast […]

October 8, 2014

Event: Insurance Data & Analytics 2014

This event organised by Post Magazine was pretty well attended by Insurers and their suppliers. Although the audience was pretty quiet during Q&A sessions after each speaker, there was plenty of time for questions and a good buzz of questions & ideas during the breaks. A good mix of presentations, interviews and panel sessions as […]

September 19, 2014