Does GDPR spell the end of Big Data thinking? Will you stop gathering or holding onto data because “it might be useful“? With a topic as important as GDPR, it’s good to hear from more than one viewpoint. For that reason, I am delighted to welcome back regular guest blogger, Tony Boobier. This time, it sounds […]
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Guest blogger Robert Baldock shares on the importance of Fast Data, how it is working for ING and an example Fast Data architecture.
A guest blog post from Hannah Evans. The story of why Mr Claus wants Big Data Analytics & how this helps the biggest toymaker in the world.
How do Customer Experience leaders see the role of data? What common cause could Insight leaders have with their CX peers’ data needs? To help us answer that question, I’m delighted to welcome back guest blogger & friend of CustomerInsightLeader, Annette Franz. Here’s her perspective from a career spent shaping better customer experiences: What is […]
Another week, another conference, this time it was Big Data & Analytics for Insurance. To start, I was running a pre-conference workshop (as mentioned previously) on how Customer Insight can help mitigate Conduct Risks for insurers. Good to get active engagement from delegates and once more see how relevant analytics & research are to embedding […]
Uncovering existing insight that makes a difference is the real key to Big Data. Why are guest bloggers like London buses? You wait ages for one and then three come along at once! Hope you’re enjoying our recent guest voices on this blog. Now, over to Gerry (the uniquely titled Customer Lifeguard) to explain more about the big […]
So much conversation about getting value from your data or analysis focusses on technology or techniques. Advertising by suppliers offering services in this area also seems to focus too much on these areas. Prospects can be confused as to practical application. It seems too much technology advertising is simply trying to get an audience enthused about #BigData or […]
Does data visualisation need to step back & see the bigger picture? The need for visualising other types of data, explained by guest blogger Tony Boobier.
Over coffee with a friend this week, they mentioned the benefit of someone having “helicopter skills”. They meant the ability to understand the technical detail but then zoom out to see it in the context of the big picture (often business context or need). Given our theme this month is Database Marketing, that got me […]
Yesterday I had the pleasure of attending Scotland’s first “collider” event for Data Science. Data Talent Scotland brought together over 400 from the worlds of academia & commerce to talk Data Science & improve understanding of one another. Scotland is blessed with a rich source of Data Science courses & supporting universities (11 Masters courses […]
Step 8 in our softer skills model (Visual Story). How are softer skills in this area relevant for data leaders? How they can develop others…
How do you avoid the boredom trap for your data literacy programme? Guest blogger Tristan Mobbs shares 3 tips for better relevance & interest