Search Results for: big data

Will GDPR spell the end of Big Data mindset, is less now more?

Does GDPR spell the end of Big Data thinking? Will you stop gathering or holding onto data because “it might be useful“? With a topic as important as GDPR, it’s good to hear from more than one viewpoint. For that reason, I am delighted to welcome back regular guest blogger, Tony Boobier. This time, it sounds […]

November 23, 2017

How to engage Customer Experience with Big Data

How do Customer Experience leaders see the role of data? What common cause could Insight leaders have with their CX peers’ data needs? To help us answer that question, I’m delighted to welcome back guest blogger & friend of CustomerInsightLeader, Annette Franz. Here’s her perspective from a career spent shaping better customer experiences: What is […]

March 4, 2016

How are Big Data & Analytics really being used by Insurers?

Another week, another conference, this time it was Big Data & Analytics for Insurance. To start, I was running a pre-conference workshop (as mentioned previously) on how Customer Insight can help mitigate Conduct Risks for insurers. Good to get active engagement from delegates and once more see how relevant analytics & research are to embedding […]

January 29, 2016

Is there a Big Deal in your Big Data?

Uncovering existing insight that makes a difference is the real key to Big Data. Why are guest bloggers like London buses? You wait ages for one and then three come along at once! Hope you’re enjoying our recent guest voices on this blog. Now, over to Gerry (the uniquely titled Customer Lifeguard) to explain more about the big […]

October 28, 2015

Getting practical with Big Data and the Internet of Things

So much conversation about getting  value from your data or analysis focusses on technology or techniques. Advertising by suppliers offering services in this area also seems to focus too much on these areas. Prospects can be confused as to practical application. It seems too much technology advertising is simply trying to get an audience enthused about #BigData or […]

May 25, 2015

Are you missing the Big Picture with your Database Marketing?

Over coffee with a friend this week, they mentioned the benefit of someone having “helicopter skills”. They meant the ability to understand the technical detail but then zoom out to see it in the context of the big picture (often business context or need). Given our theme this month is Database Marketing, that got me […]

June 10, 2016

Colliding with a big conversation about Data Science

Yesterday I had the pleasure of attending Scotland’s first “collider” event for Data Science. Data Talent Scotland brought together over 400 from the worlds of academia & commerce to talk Data Science & improve understanding of one another. Scotland is blessed with a rich source of Data Science courses & supporting universities (11 Masters courses […]

March 17, 2016