Search Results for: audio interviews

How you judge your progress and resources for your 2019 ambitions

Thanks to all those readers who participated in our latest poll, of your progress last year. Initial results are in, so let me share them with you all. It has been fascinating to review your answers, especially compared to the results from last year. It seems there have been some changes. The questions asked in […]

February 8, 2019

Lessons learnt by leaders, from experience, 3 reasons to read more widely

As we continue our month focussed on lessons learnt by leaders, from experience, I’ve found 3 reasons to read more widely. Thanks for guest bloggers, Tony Boobier & Annette Franz who has already shared their lessons learnt. In addition to that, you’ve had opportunity to hear about the experience of Norma Dove-Edwin, Martin Squires and […]

August 17, 2018

Team Mission: a leader’s experience of why you need one

Continuing our theme of leaders’ lessons learnt from experience, lets turn to having a team mission. In this post our regular guest blogger, Tony Boobier, shares one of his most important lessons learnt. This complements our previous posts on personal goal setting and which goals might be suitable for insight leaders. Here, Tony turns his […]

August 7, 2018

Latest from the Customer Insight Leader podcast (episodes & where to find it)

Welcome to the Customer Insight Leader podcast. An audio podcast designed to complement this blog by enabling you to hear first-hand from today’s leaders. So you can get beyond the spin, to hear what they really do and what has helped them in the real world. Each episode features Paul Laughlin interviewing one of today’s […]

March 16, 2020

What is the customer reaction to GDPR telling us about our data culture?

It’s been several months now since we’ve talked about GDPR, so has it changed your data culture? Having previously shared 2 blog posts on “how to avoid being bitten on the bum by GDPR“. We also shared posts on a GDPR toolkit & final priorities when nearing the deadline. In the run up to GDPR, […]

November 8, 2018

Insights from FS firms sharing on CX at #CXCEU2018

This week, I was delighted to attend FinTech Network’s #CXCEU2018 event. It’s the third year running that I’ve been part of this meeting. It brings together FinTech startups & established FS firms, to focus on CX. As I’ve shared from previous years. this often helps highlight the need for customer insight to guide innovation. Despite […]

October 31, 2018

How to acquire customers? Burning media cash isn’t the answer!

Continuing our theme of applying analytics, following Annette’s focus on CX, what about how to acquire customers? After Customer Experience (CX), Marketing is perhaps the most popular business area for applying analytics. However, as we have shared before, measuring the effectiveness of your marketing has become more complex. So, how should analytics or insight leaders […]

September 21, 2018