Welcome to the Customer Insight Leader podcast. After months of promising to get around to launching a podcast, I have finally done so with the help of Anchor.fm. This podcast is now available across all popular podcasting platforms, see list at the bottom of this post.
Each episode features Paul Laughlin interviewing one of today’s leaders, working in the field of Data, Analytics, Data Science or Customer Insight (plus some other leaders with experience of Working From Home). Most are senior “client-side” roles, within large organisations, so you get to hear the reality behind their job title & all the hype surrounding this area.
My goal is to provide a real-world view from practitioner leaders. With practical takeaways each episode for everyone, from experienced leaders to those starting out in their data/analytics/data science career.
In this thirteenth episode, lucky for you, I interview Kanika Chaganty who is CDO for Vitality UK (a leading health insurer). Her background is both in Business Intelligence (with a technical understanding of operationalising data) and in strategy/innovation (with a Post Grad diploma from Oxford University). We talk about her career journey, including the importance of hybrid (business + technical) skills. We also explore the role of the CDO (perhaps CDO 2.0) as well as how Kanika has benefitted from working in different countries during her career. She shares useful tips for both experienced managers and those starting out in their data careers. I hope you find this very enjoyable conversation useful.
In this twelfth episode, I interview Tom Lloyd who is the Managing Director of MetaMetrics. As you hear in our conversation, his agency focusses on applying Econometrics and helping clients measure what drives their sales. With so much experience of applying marketing analytics & modelling for clients, Tom has plenty of practical advice to share with us. During our conversation, we covered a number of topics that I know readers of our blog have raised. From econometrics to customer insight, analytics to marketing & business questions. His experience “in the trenches” with clients shines through when we discuss topics like entrenched hypotheses & managing analysts differently. Hope you enjoy this one.
In this eleventh episode, I interview Orlando Machado who as well as having an academic background (PhD in Applied Statistics), also had an illustrious commercial CV spanning roles at WPP, dunnhumby, Money Supermarket & now Aviva. We talk about Data Science & where it adds value, as well as Orlando’s tips on where to focus and the skills that are needed. Along the way in this conversation we touch on the need for commercial understanding, alignment to strategic priorities & not innovating in isolation from your main business. Lots to learn from this eloquent leader.
In this tenth episode, I interview Sameer Rahman (who at the time was Director of Data Science at EDIT agency & Chairman of CIM Wales). In this interview, he shares his agency-side & especially Marketing take on Data Science & the skills analysts need. Lots of sensible advice on skills and the questions that analysts should ask themselves. Plus lessons from Sameer’s career journey & how his book “Applied Predictive Modelling for Direct Marketing in R (or SAS)” can help you. Well worth a listen.
In this ninth episode, I interview Enda Ridge who is both an experienced Data Science leader (Sainsbury’s, KPMG, EY) and also the author of “Guerrilla Analytics“. Following that rave review on this blog, in our conversation, we discuss Enda’s career, tips for others & some of the themes from his book. Common recommendations proved to be the need for a scientific approach (including rigour & reproducible results) as well as the focus needed on understanding your problem, data extract/receipt/load & communication.
In this eighth episode, I interview a globally recognised CX expert, who has been working from home for over 20 years. Annette Franz is CEO & founder of CX Journey, as well as being chairwoman of the CXPA, author of “Customer Understanding” and regularly recognised CX consultant & coach. In this conversation, we discuss her experience of learning to work effectively from home, including habits, apps & environment. Lots of honest pragmatic advice to help many leaders who are making this transition.
In this seventh episode, I interview Norma Dove-Edwin who is Chief Data & Information Officer (CDIO) for Places for People Group Ltd. In this conversation we discuss Norma’s career journey, GDPR, data protection & ownership more broadly, as well as project management & agile working. Plus much more for you to enjoy in this data-focused conversation.
In this sixth episode, we again respond to the challenge of leaders WFH. This episode responds to that challenge by interviewing a leadership coach who has been working from home for many years. Kevin Watson, founder of My Own Coach shares his tips for working from home effectively & finding your own rhythm. He shares how he enjoys working more flexibly and some tips (and apps) that have helped him become more focussed & productive working this way.
In this fifth episode, I interview Elsbeth Kottelenberg, at the time she was Senior Customer Insight Manager for UBM (she is now Head of Visitor Experience for Informalities Markets). An opportunity to hear a Customer Insight/Market Research perspective on the challenges of this role, including the insights needed by B2B and B2B2B businesses.
In this fourth episode, we respond to the challenge of leaders WFH. This episode responds to that challenge by interviewing a leader who has been working from home for 19 years. William Buist, founder of WilliamBuist.com shares his tips for working from home effectively & how to overcome your initial difficulties. William shares how his home office evolved and the lessons he learned along the way, to more productively work from home.
In this third episode, I interview Martin Squires, at the time he was Director of Data, Insight & Analytics for HomeServe. In this conversation we discuss Martin’s career journey, selling double glazing, chickens, football, the continued need for analysts & his tips for those starting out in their data careers.
In this second episode, I interview Ryan den Rooijen, at the time he was Global Director of Data Services for Dyson. In this conversation we discuss Ryan’s career journey, the need for people skills & visualisation, recommended leadership books & his tips for those starting out in their data careers.
In this first episode, I interview Harvinder Atwal, CDO of MoneySupermarket Group. In this conversation we discuss Harvinder’s career journey, his latest book “Practical DataOps“, the need for such teams, why data products are more useful than insights & his tips for those starting out in their data careers.
You can access via 9 popular podcasting platforms
To access (and hopefully subscribe to) Customer Insight Leader podcast, just choose your favourite podcast platform from the selection below:
(1) Apple podcasts
(3) Google Podcasts
(6) Radio Public
(7) Pocket Casts
Hope you enjoy that, let me know your feedback
I hope you find our new podcast helpful & perhaps encouraging. Do let me know any feedback or suggestions for content/guests. If you are a practitioner leader in the fields of Data, Analytics, Customer Insight or Data Science & would like to be a guest, please get in touch.
The music for our podcast was kindly released for free reuse by Purple Planet Music. It is entitled “Being Happy” with HiFi download available.
Happy listening & I look forward to any comments you may have.