helping you master customer insight leadership

Why consumer research is like fashion, and the role of your staples

research is like fashion

I didn’t realise consumer research is like fashion, but a webinar helped me see it & value “old staples“. Given topical concerns, about gender balances in work, it was interesting to experience a female bias. Joining a useful webinar, hosted by Quirks and with speakers from 2020 Research, I began to feel out-of-place. Our hosts were women (I’d say younger, but most people are beginning to feel younger to me).. Read More

Say no to a Data Scientist, in a festival of webinars

It was a pleasure, yesterday, to take part in the latest Directors’ Club ‘festival of webinars’. This intriguingly entitled event spans 12 days, with an hour-long webinar each day. Each webinar includes two speakers, under the theme for the festival, which is: “Champions & Innovators of Customer Experience“. Given that title, I was honoured to be asked to take part. Jon Snow, founder of Directors’ Club, has assembled a great.. Read More

Insights into Home Insurance digital marketing effectiveness

Given both the number of our readers who work within¬†Financial Services and the level of interest in a past post on Motor Insurance, I’m sharing another free extract from one of Global Reviews latest tracking studies. This time it focuses on¬†digital marketing effectiveness in the UK Home Insurance sector. Here are a few of their findings, together with their data visualisations… 1) Generation Y are more demanding in online requirements.. Read More