3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
How can you avoid stakeholder disappointment when deivering analysis or models? Guest blogger, Harry Powell, shares a model for finding optimal time to stop.
Some authors and industry experts have real staying power. Despite how much change happens in that industry, they manage to adapt and stay relevant to their readers/customers. Such an accolade can surely be made about Don Peppers & Martha Rogers. In that way they live their own message. I first came across Peppers & Roger’s writing back just before the new millennium. Their classic “The 1to1 Future“, popularised the term One.. Read More
Do you, or your team, spend sufficient time planning your analysis? When training analysts how to deliver more value, two topics have proved the most popular. One is training in socratic questioning techniques; to get to the real business need. The other is the 9 step approach to customer analysis.
Following on from tips for your research and database marketing teams, this week we turn our attention to the 3rd quadrant of customer insight, your analytics team. Given the emphasis of advertising & events for this community, it’s tempting to focus on technical skills. So much social media airtime is given over to new software, coding skills or data solutions, you would think that was all that was needed for effective.. Read More
Interestingly, the interim results from our recent poll on barriers to realising value, are revealing that there isn’t one most common barrier to maximising the value of your customer insight. Instead, your votes have identified 7 equally likely barriers. Perhaps it really is, as Proverbs puts it, “the little foxes who spoil the vineyard”. They say a problem shared is a problem halved, so hopefully it helps you to understand the.. Read More