A few different parts, of my practice, periodically remind me about Continuous Professional Development (CPD). As a leadership coach, the co-coaching events or workshops I attend, are counted towards CPD credits for my Association for Coaching membership. As an Institute of Direct & Digital Marketing member & marker, I also get annual reminders to register any personal development activities over the year. Plus, I am regularly mailed by the Institute of.. Read More
Tips for Customer Insight, Data Science or Analytics leaders on how to develop Domain Knowledge in your analysts & why it is essential.
Having spent a number of weeks speaking at, or chairing, various industry events – I’ve become aware how much focus there is on technology. FS firms in particular appear nervous about rise of FinTech/InsTech & convinced they should focus on digital & technology for growth. Is that right? Does success & sustainable growth come from that focus? In response, I want to share a two-part blog post, based on a.. Read More
It’s that time again, when we ask for your goals for Customer Insight success this year. Last year, you voted fairly consistently for two priorities to deliver in 2015. First, was a measurable commercial difference in your business that could be attributed to Customer Insight, e.g. demonstrate value-add. Second, was to make time for your own leadership development, or as Stephen Covey would put it, “Sharpen the Saw”. Both these made good.. Read More
Are you neglecting the development of softer skills in your analysts? Talking to Customer Insight Leaders recently, including at the very pleasant DataIQ Talent Awards, it would seem they are. When sharing the experience of Laughlin Consultancy, that training for analysts in softer skills is our most popular service this year, all these leaders are not surprised and agree they are needed. If there is such widespread support for the idea, why.. Read More
For a previous poll, in answer to the question “which support service would you choose?”, your most popular choice was training for customer insight teams. The joint next choices were, a capability health check, or bespoke consultancy. This is coupled with 88% of you confirming that in an “ideal world” you would seek external help. Since May, I’ve spoken at five different customer insight related conferences, and the questions asked during.. Read More
Firstly, the normal health warning on these being only interim results. There are not yet sufficient votes with which to draw robust conclusions (hence the metaphor of a deserted Southwark station). That said, with just over 80 votes now in, the initial results of our “What do you see?” survey of customer insight leaders is showing some interesting results. With regard to the scope of the term “customer insight” almost all voters view this as covering.. Read More