Which tools should you ensure analysts have in their toolbox? Guest blogger & experience Analytics leader, Martin Squires, shares his recommended tools.
Returning to the theme of applications of analytics, I’m delighted to shift our focus to prescriptive analytics. Whether you recall the heydays of CRM & Next Best Action rules/models, or are coming to this topic afresh as an analyst, the demand for a direction is growing. Businesses & leaders need to make the right decision & take action, not just focus on the past. For that reason, to kick of.. Read More