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Data challenges & value opportunities for retailers

One of the themes of video interviews prior to #MSMS2015 event has been questions on data. What data challenges do multi-channel retailers face? How can they start acting on  data? How do they choose the right technology? So, as a second preview to this event (Multi-Channel Sales & Marketing Strategy), shown below are three short video interviews answering those questions. In just a few minutes each, these are of course.. Read More

Extras: More analytics news

This week there seems to have been more analytics in the news than usual, so despite the earlier post on Analytics awards & trends, I’m going to share another ‘other’ post round-up on this topic. First to catch my eye was the news that Microsoft has purchased Revolution Analytics. This is interesting not just because it adds to Microsoft’s analytics arsenal, all of which have the potential to benefit from.. Read More

Is research game for gamification?

It has been interesting, that after several years of excitement around the topic of “gamification”, this year more commentators have suggested that it’s “game over”. I certainly agree that this concept has moved through the Gartner hype-cycle, into the wonderfully named “trough of disillusionment”. However, that is the springboard for entering into the stages of pragmatic realism. My experience is that it is often once technologies or ideas reach this stage that.. Read More