helping you master customer insight leadership

Why automating IoT needs rule elicitation, not just Data Science

Focusing on how to design & develop your teams, this month, reminded me of rule elicitation work I did over 20 years ago. We have previously focussed on the breadth of skills, including different technical skills, needed within an analytics team. As well as the modern passion for new role titles (Data Engineer, Data Journalist etc), it can be worth learning from the past. Back in the early 1990s, I.. Read More

2018 technology trends for leaders to consider, looking inside

looking inside

Following on from our post on technology trends for leaders to consider, based on consumers, let’s look inwards. By that, I mean let’s consider both the needs of today’s organisations & technical innovations less visible to consumers. In this post, we will update you on progress with blockchain. You may recall, our posts explaining this & asking the key questions for analytics leaders. We will also consider how AI can.. Read More

Technology trends to consider in your insight planning for 2018

Regular readers of this blog will know that we don’t usually focus on technology trends. One of the insights this blog is sharing is the importance of the human elements of customer insight & analytics. Leadership skills, softer skills, CPD and human context all matter hugely, to customer insight generating value for organisations. However, at this time of year, with so much material being shared on technology trends & futurology,.. Read More

Will GDPR spell the end of Big Data mindset, is less now more?

GDPR spell the end of Big Data

Does GDPR spell the end of Big Data thinking? Will you stop gathering or holding onto data because “it might be useful“? With a topic as important as GDPR, it’s good to hear from more than one viewpoint. For that reason, I am delighted to welcome back regular guest blogger, Tony Boobier. This time, it sounds like Tony has been thinking about GDPR and Big Data, including a new ‘V’ for.. Read More

Forget Big Data, what your customers want is Fast Data

Are you unsure if you’re missing out on the potential of Big Data to transform your business, have you considered Fast Data? For many consumer facing businesses, the speed of providing an easy service can be a key to success. So, I was interested to see this guest post from Robert Baldock. Thanks must also go to Paul Carroll, of Insurance Thought Leadership blog for sharing this with me. The.. Read More

Results of survey for Data Insight Leaders Survey 2017

data insight leaders survey

During our month focussed on research, it seems appropriate to share with you my latest research for Data Insight Leaders survey 2017. This annual survey is the second of its kind and is published as part of the run-up, to the Data Insight Leaders Summit 2017, in Barcelona on 18-19 October.  A great conference that I will again have the privilege of chairing this year; you may recall my brief.. Read More

Research innovations, embracing new technology and methods

As our focus returns to Customer Research, here is a quick review of research innovations on show across the world. Previous posts have highlighted that although Data Science might get all the press for innovation, in fact many technological & methodological innovations are happening in the world of market & consumer research. Recent months have focussed on technological innovations (like blockchain), data science & data visualisation. As well as balancing.. Read More