Which tools should you ensure analysts have in their toolbox? Guest blogger & experience Analytics leader, Martin Squires, shares his recommended tools.
How Gartner’s Magic Quadrant & Forrester’s Wave can help you choose the right tools for the job. Useful external advisers for Analytics & Data Science today
Happy New Year to all our readers, let’s kick off the year by reviewing likely 2019 trends. Beyond the inflated optimism that surrounds the start of a year, which trends are worth watching? Which are more than the analytics or tech equivalent of new year’s resolutions. Well, this is only a subjective collection, based on my experience. However, each of these changes has been gathering momentum. Development has been happening.. Read More
Are you distracted by shiny object syndrome? Does new technology for analytics or marketing distract you from foundational issues? It is all too common for our novelty bias to get the better of us. That is why so much is shared about tips to master digital distraction. Because this is such a pressing issue, I am delighted to welcome a new guest blogger, Simon Daniels. Simon has a wealth of.. Read More
In between blogging, from the two events I recommended, let’s return to the challenge of AI misdescription. As I shared in my review of Tony Boobier’s new book, he calls out the problem of mis-labelled AI. That is analytics or even BI applications being called AI, mainly because it is fashionable. Below, Tony returns as a guest blogger, to not only confirm that this is still the case, but also.. Read More
Continuing our month focussed on book recommendations, let me share one about how the Customer Wins. These topics are not disconnected from last month’s GDPR topic. As we’ve shared before GDPR should be a positive customer benefit. As well as being a business benefit, when approached in the right way, GDPR is at root about empowering people/customers. But, more widely, all is still not well in the CX garden. Despite.. Read More
“Why can’t you get me that research faster?” That is perhaps the most common challenge I hear is faced by research leaders. I pointed out, in a post of ‘research as fashion‘, that a common theme in case studies, was the challenge to get research faster. So, as promised, this post will share a number of relevant posts and resources on that topic. Let me first state that faster is.. Read More