helping you master customer insight leadership

Team Mission: a leader’s experience of why you need one

team mission

Continuing our theme of leaders’ lessons learnt from experience, lets turn to having a team mission. In this post our regular guest blogger, Tony Boobier, shares one of his most important lessons learnt. This complements our previous posts on personal goal setting and which goals might be suitable for insight leaders. Here, Tony turns his attention to the team as a whole. How can a mission be created that is.. Read More

Why Customer Insight teams should learn from Design teams

learn from design teams

Listening to a Digital UX Design leader this week, I was struck by how much Insight teams can learn from Design teams. I had the privilege of speaking at a Marcus Evans conference on West India Quay in London. “Optimise User Experience and Digital Design to Increase Customer Centricity for Financial Institutions“. That must be the (crazily) longest event name I’ve ever attended! Anyway, before I shared on softer skills,.. Read More

Team Coaching: Resources to help you coach leadership teams

This year, I have had more enquires than ever, about team coaching. Whether for senior leadership teams, or managers of Customer Insight/Analytics teams, the concept is on the rise. It is easy to understand why. Many have heard the benefits of one to one coaching for senior executives, but want to find a way of justifying this cost for more leaders. Both time & money have been cited to me.. Read More