helping you master customer insight leadership

3 tips for maximising the impact of your Research team

Starting with this post, I am going to share a weekly series of ‘3 top tips’ for maximising the value of each of the different technical teams within a Customer Insight department; starting with the research team. This content is intended to complement our previous focus on holistic customer insight. None of what I’m about to share is rocket science and is probably only a reminder of what you knew.. Read More

Poll: What’s your biggest barrier?

For a previous poll, in answer to the question “which support service would you choose?”, your most popular choice was training for customer insight teams. The joint next choices were, a capability health check, or bespoke consultancy. This is coupled with 88% of you confirming that in an “ideal world” you would seek external help. Since May, I’ve spoken at five different customer insight related conferences, and  the questions asked during.. Read More