helping you master customer insight leadership

Using Hackathons to go from zero to business impact in a week

hackathons

We’ve shared before the lessons that can be learnt from Design Thinking and the potential benefit of Hackathons. Although previously reserved to tech companies or the most technology literate businesses, I am seeing more and more clients use this approach. When hearing about placements from Data Science graduates, I even heard of a hackathon with no coding at all. So, I thought it time for us to explore this phenomenon,.. Read More

Audio interviews with Customer Insight Leaders: (6) Ryan den Rooijen

Continuing our series of audio interviews with customer insight leaders, this time it was Ryan den Rooijen. Ryan leads Dyson’s Global Data Services organisation, who work on transforming the company’s analytical capabilities. From manufacturing to marketing, their work spans the breadth of Dyson. Previously, Ryan spent four and a half years at Google, where he led the development of the global sales analyst curriculum. Most of his work involves the.. Read More

Audio Interviews with Customer Insight Leaders: (5) Elsbeth Kottelenberg (UBM)

Elsbeth Kottelenberg 1

Time for another of our audio interviews with Customer Insight Leaders, this time it’s Elsbeth Kottelenberg. This is another good conversation with a leader, in a different sector again. UBM is a global events company, with Elsbeth supporting Pharma events around the world. She also differs from previous interviewees through her background in qualitative research. During this interview we discussed her career to date, some segmentation projects within UBM, the challenges of.. Read More

Tips from experience: Protecting your less appreciated technical stars

technical stars

Having given plenty of airtime to the benefit of books & podcasts, I’d like to turn to tips from experience. These are lessons learnt by leaders from practical on-the-job experience. Often involving getting it wrong. In this post, I’ll share my advice on protecting your less appreciated technical stars. Let me explain what I mean by a couple of those terms. By ‘less appreciated‘, I mean team members who may.. Read More