helping you master customer insight leadership

Audio interviews with Customer Insight Leaders: (6) Ryan den Rooijen

Continuing our series of audio interviews with customer insight leaders, this time it was Ryan den Rooijen. Ryan leads Dyson’s Global Data Services organisation, who work on transforming the company’s analytical capabilities. From manufacturing to marketing, their work spans the breadth of Dyson. Previously, Ryan spent four and a half years at Google, where he led the development of the global sales analyst curriculum. Most of his work involves the.. Read More

Audio Interviews with Customer Insight Leaders: (5) Elsbeth Kottelenberg (UBM)

Elsbeth Kottelenberg 1

Time for another of our audio interviews with Customer Insight Leaders, this time it’s Elsbeth Kottelenberg. This is another good conversation with a leader, in a different sector again. UBM is a global events company, with Elsbeth supporting Pharma events around the world. She also differs from previous interviewees through her background in qualitative research. During this interview we discussed her career to date, some segmentation projects within UBM, the challenges of.. Read More

Tips from experience: Protecting your less appreciated technical stars

technical stars

Having given plenty of airtime to the benefit of books & podcasts, I’d like to turn to tips from experience. These are lessons learnt by leaders from practical on-the-job experience. Often involving getting it wrong. In this post, I’ll share my advice on protecting your less appreciated technical stars. Let me explain what I mean by a couple of those terms. By ‘less appreciated‘, I mean team members who may.. Read More

Role Definition Workshops – from tasks to the roles needed (part 2)

Role Definition Workshops

This is part 2 of guest blogger, Hanne Sorteberg’s, series on Role Definition Workshops. I hope part 1 was useful to you. In this post, Hanne goes on to explain how to get from your long list of tasks, to the roles you need. As we start a month, focussed on Data Science, organising teams into the roles needed, is as relevant as ever. We have seen, in both Hanne’s.. Read More

Role Definition Workshops, a simple method to tune your team

role definition

Continuing our focus on designing your team, have you used role definition workshops? It’s not an approach that I’ve used before. But, I’m delighted to welcome back, guest blogger Hanne Sorteberg, to share her experience. She has so much advice to share, this is the first of another two-part series. Talking to Hanne, about these blog posts, I was impressed how this approach has worked for her, in very different.. Read More

Loving your team, how can you do that as a leader?

On this most romantic of days, have your thoughts turned to how you could express loving your team? Happy Valentine’s Day to all our readers (or Ash Wednesday, if you’re more focussed on the start of Lent). However you celebrate today, I hope you can enjoy it & also have time to reflect. Please don’t misunderstand the title of this post, I am not talking about romantic engagement with your.. Read More