helping you master the people side of data & analytics

Which book has helped you develop most, as a leader?

book has helped

Before continuing with more book reviews, it makes sense to hear which book has helped you develop most. As a site dedicated to customer insight leadership, we want to focus on those resources that help you. As you look back at your leadership career, which book has helped you develop most, as a leader?

Take your own medicine, two surveys for research leaders

medicine

An opportunity to take your own medicine, as a leader, is nearly always helpful. Whilst sending out GDPR communications, to my clients & contacts, a number have praised seeing someone “take their own medicine“. Similarly, we have previously recommended that analytics & database marketing teams visit customer touch-points, or observe the impact of their leads. So, during this month focusing on research, here is some ‘own medicine’ for research leaders: A.. Read More

2018 Annual Reader Survey results – how did we do in 2017?

Thanks to all our newsletter subscribers, who participated in our 2018 annual reader survey. Time to see, if this blog is still achieving the positive feedback, provided on 2016 content. This is the opportunity that we take, each January, to check-in with you. After all, we can’t preach a message of customer insight being so key & never research our own customers! Seriously, this site exists to help Customer Insight.. Read More