Guest blogger, Annette Franz, shares 10 all too common mistakes that leaders make with their Voice of Customer (VoC) programs
Annual poll to reflect on your goals: for Customer Insight, Data, Analytics, Data Science, Research & Database Marketing leaders – how did you & others do?
Before continuing with more book reviews, it makes sense to hear which book has helped you develop most. As a site dedicated to customer insight leadership, we want to focus on those resources that help you. As you look back at your leadership career, which book has helped you develop most, as a leader?
An opportunity to take your own medicine, as a leader, is nearly always helpful. Whilst sending out GDPR communications, to my clients & contacts, a number have praised seeing someone “take their own medicine“. Similarly, we have previously recommended that analytics & database marketing teams visit customer touch-points, or observe the impact of their leads. So, during this month focusing on research, here is some ‘own medicine’ for research leaders: A.. Read More
Thanks to all our newsletter subscribers, who participated in our 2018 annual reader survey. Time to see, if this blog is still achieving the positive feedback, provided on 2016 content. This is the opportunity that we take, each January, to check-in with you. After all, we can’t preach a message of customer insight being so key & never research our own customers! Seriously, this site exists to help Customer Insight.. Read More
During the first week of this New Year, there’s still time to reflect on your progress in 2017. I hope our latest posts on goal setting for 2018 (and specific goals) have been useful. It is well worth taking time, to hone the right goals for this year, including spreading delivery across quarters. But, before finalising what to set as your new goals, have you taken time to learn from.. Read More
During our month focussed on research, it seems appropriate to share with you my latest research for Data Insight Leaders survey 2017. This annual survey is the second of its kind and is published as part of the run-up, to the Data Insight Leaders Summit 2017, in Barcelona on 18-19 October. A great conference that I will again have the privilege of chairing this year; you may recall my brief.. Read More