Results from our 2020 reader survey. Thanks for sharing your feedback on our content at Customer Insight Leader blog. here’s what I’ll do in response.
Our 2020 Reader Survey. Why we need it as part of our plan to be more customer-centric. Includes ideas for you to adapt & the link for you to participate.
How is your VoC program performing? Guest blogger, Annette Franz, shares 10 all too common Voice of Customer program mistakes & how to avoid them.
Annual poll to reflect on your goals: for Customer Insight, Data, Analytics, Data Science, Research & Database Marketing leaders – how did you & others do?
Before continuing with more book reviews, it makes sense to hear which book has helped you develop most. As a site dedicated to customer insight leadership, we want to focus on those resources that help you. As you look back at your leadership career, which book has helped you develop most, as a leader?
An opportunity to take your own medicine, as a leader, is nearly always helpful. Whilst sending out GDPR communications, to my clients & contacts, a number have praised seeing someone “take their own medicine“. Similarly, we have previously recommended that analytics & database marketing teams visit customer touch-points, or observe the impact of their leads. So, during this month focusing on research, here is some ‘own medicine’ for research leaders: A.. Read More
Thanks to all our newsletter subscribers, who participated in our 2018 annual reader survey. Time to see, if this blog is still achieving the positive feedback, provided on 2016 content. This is the opportunity that we take, each January, to check-in with you. After all, we can’t preach a message of customer insight being so key & never research our own customers! Seriously, this site exists to help Customer Insight.. Read More