helping you master customer insight leadership

It’s the most wonderful time of the year, to review your story

review your story

Is this the time of year when you review your story? Perhaps you expected me to say appraise your performance, or review your goals? Under traditional performance management systems, end-of-year can be full of interpreting metrics. How can you present your performance this year in the most favourable light? But I wasn’t talking about ‘spin‘, rather a different kind of review. Over recent years, my leadership coaching practice & CPD has.. Read More

Christmas Special – insight about the festive season

As Christmas draws closer, it’s time for a Christmas Special blog post. Like a double-length Radio Times, I hope these festive goodies will keep you entertained over the holiday. Two thoughts have guided my selection of material to share with you this week. Firstly, after so much focus on specific themes (Data Visualisation, Stakeholders, GDPR & Data Quality) I aim to be broader. Following my definition of Holistic Customer Insight,.. Read More

Curating a Big Picture, why research teams need to learn how

Research teams can be mistakenly viewed as simply research buyers or just project managers, for a number of reasons, including a lack of curating a big picture. I’m sure anyone leading a research or customer insight team can relate to the problems of such misconceptions. But, what do I mean by ‘curating a big picture‘? In many ways, this is an extension of the points I previously made on knowledge.. Read More

Do the stories, you tell your business, inspire?

stories

Ten years ago, in 2005, a group of people working in the field of knowledge management across UK & USA, coined the phrase ‘narrative leadership‘. So was born what might appear another fad in the field of leadership. Plenty of books were written & conferences attended. But, once the dust had settled, and HBR et al were talking about other topics, positive progress had been made. More CEOs made use of stories.. Read More

3 tips for maximising your Analytics team

Following on from tips for your research and database marketing teams, this week we turn our attention to the 3rd quadrant of customer insight, your analytics team. Given the emphasis of advertising & events for this community, it’s tempting to focus on technical skills. So much social media airtime is given over to new software, coding skills or data solutions, you would think that was all that was needed for effective.. Read More