Should you be a hero or guide in the story you tell your customers? How to influence better and experience change – the power of story with Ty Francis.
Is this the time of year when you review your story? Perhaps you expected me to say appraise your performance, or review your goals? Under traditional performance management systems, end-of-year can be full of interpreting metrics. How can you present your performance this year in the most favourable light? But I wasn’t talking about ‘spin‘, rather a different kind of review. Over recent years, my leadership coaching practice & CPD has.. Read More
Debrief from 2018 Welsh Coaching Conference. Building theme of “Challenging the Narrative”, sharing insights from Clive Hyland, Sarah Corrie & David Drake.
As Christmas draws closer, it’s time for a Christmas Special blog post. Like a double-length Radio Times, I hope these festive goodies will keep you entertained over the holiday. Two thoughts have guided my selection of material to share with you this week. Firstly, after so much focus on specific themes (Data Visualisation, Stakeholders, GDPR & Data Quality) I aim to be broader. Following my definition of Holistic Customer Insight,.. Read More
Research teams can be mistakenly viewed as simply research buyers or just project managers, for a number of reasons, including a lack of curating a big picture. I’m sure anyone leading a research or customer insight team can relate to the problems of such misconceptions. But, what do I mean by ‘curating a big picture‘? In many ways, this is an extension of the points I previously made on knowledge.. Read More
Ten years ago, in 2005, a group of people working in the field of knowledge management across UK & USA, coined the phrase ‘narrative leadership‘. So was born what might appear another fad in the field of leadership. Plenty of books were written & conferences attended. But, once the dust had settled, and HBR et al were talking about other topics, positive progress had been made. More CEOs made use of stories.. Read More
Following on from tips for your research and database marketing teams, this week we turn our attention to the 3rd quadrant of customer insight, your analytics team. Given the emphasis of advertising & events for this community, it’s tempting to focus on technical skills. So much social media airtime is given over to new software, coding skills or data solutions, you would think that was all that was needed for effective.. Read More