helping you master customer insight leadership

Using Hackathons to go from zero to business impact in a week

hackathons

We’ve shared before the lessons that can be learnt from Design Thinking and the potential benefit of Hackathons. Although previously reserved to tech companies or the most technology literate businesses, I am seeing more and more clients use this approach. When hearing about placements from Data Science graduates, I even heard of a hackathon with no coding at all. So, I thought it time for us to explore this phenomenon,.. Read More

Don’t neglect the political dimension of applying analytics or insight

political dimension

To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business. Annette & Peter have shared useful tips on applying analytics for both CX & Marketing. However, unlike the classroom, advancing such use of analytics in business always involves politics. Over the years, as well as protecting technical stars from performance management systems, I have often had to mentor them on politics. There.. Read More

7 Habits, that are still as relevant, for today’s Highly Effective Leaders

7 habits

One of the few Leadership books that I have come back to time & time again, is “The 7 habits of Highly Effective People“. Perhaps, alongside classics from writers like Dale Carnegie or Peter Drucker, this book by the late Stephen Covey, is one you’ve heard of. It might have been mentioned to you, from time to time, over many years. Did you intend to read it once, but have.. Read More

Stakeholder Engagement – lessons for leaders from project management

stakeholder engagement

At the end of another month, there is just time for one more post on stakeholder engagement. The change of term from stakeholder management is deliberate. As we welcome back frequent guest blogger Tony Boobier. In this post, Tony shares his relevant experience from the world of project management. Which stakeholders matter? How do you find them? What is the difference between stakeholder engagement & stakeholder management? Over to Tony.. Read More

Stakeholder Segmentation: Why you need one and video personas

Stakeholder Segmentation

Do you have a stakeholder segmentation? Had you even considered the need for one? Perhaps you think segmentations are just for customers or other parties external to your business. Does creating one for your key stakeholders sound like ‘over engineering‘? I’ve heard that response before. Yet, in this post I’ll make the case for how a stakeholder segmentation can help. I’ll also provide an example of one option, a simple.. Read More

How to create a Stakeholder Map and why you need one

Stakeholder Map

Do you have a stakeholder map? Is it up-to-date and do you use it? Those questions frequently come up when I’m working with clients. In either training or coaching, the need to ‘know your stakeholders‘ is a common one. It’s not surprising that it matters. Today’s businesses are more complex than ever. Plus, it’s not enough for insight or analytics leaders to generate insights, they need to be able to.. Read More