helping you master customer insight leadership

Keeping a weather eye on the trending topics that matter

There is so much customer insight related content on social media & websites these days. From latest public research to ‘how to’ guides for that analytics software you’ve been considering, it’s possible to spend your whole day just reading. But with your own goals to focus on & with summer holidays depleting the size of your team, what is worthwhile. What should you at least keep a weather eye on? Following.. Read More

Why data lakes, what you wear & your tools all matter

Perhaps, like me you’ve been a late comer to believing there is anything in buzzwords like Data Lakes? Along with all the hyperbole surrounding Big Data & the Data Science, it’s easy to write-off a whole new language because of some over-selling. It’s also been galling, for those of us who have been working in data analytics for decades prior to it becoming fashionable, to put up with listening to.. Read More

How to resist sexy analytics software quick fixes

analytics software

Who’s made the mistake of buying apps or sexy analytics software just based on appearance? Go on, own up. I’m sure at one time or other, we have all succumbed to those impulse purchases. It’s the same with book sales. Although it should make no difference to the reading experience, an attractive cover does increase sales. But if that is the way you approach your IT spend, you’re heading for trouble… Read More

What do you need to know about Machine Learning?

As we enter conference season once more, perhaps like me, you’re getting used to regular emails. Many contain advertorial content on Data Science, Internet of Things or more rarely Machine Learning. Perhaps it is an indication that corporate life is more conservative, that Analytics and Big Data are still more prominent terms. I’ve yet to hear a Financial Services executive focus on Machine Learning as a key part of their insight.. Read More

Could you be excited by automated pricing models for free?

How long does it take to build your insurance pricing models? At what cost, especially if this work is completed by highly paid actuaries? In this post we take a break from our recent events & leadership focus and get ‘down & dirty’ with technical detail. In this case the challenge for insurance businesses to build and refine their pricing models in an ever more competitive data-led battleground. I’m not.. Read More

Will Microsoft own the research toolkit?

This is big news. Rarely have I shared just one news item as a post here on CIL, but I agree with GreenBook that Microsoft’s release of Pulse for Market Research is big news. Potentially very disruptive for the plethora of survey & research software on the market, this free offering has the potential to have the kind of integration that enables ‘in house‘ research teams to work differently.

3 tips for maximising the impact of your Data Management team

Data team

This is the last in our series of 3 top tips for each of the technical teams that make up a fully effective Customer Insight department. I’ve already shared tips for database marketing, research and analytics teams. Now, last but definitely not least, your data management team. As I have written for Customer Experience Magazine, there is a danger that the new generation of more senior customer insight leaders neglect.. Read More