Part 2 of series learning about blockchain and relevance to Analytics leaders. A debrief from #CItyChain17 event, reflecting on blockchain data structures.
Do we have to build that here? Can’t we just buy that in? One of the often quoted challenges, faced by Customer Insight leaders, is deciding on the right mix of in-house or outsourced capability. Examples exist of businesses, across multiple sectors, with different successful resourcing models for their insight teams. Some banks have taken advantage of significant investment in-house. Teams of hundreds of analysts across data, database marketing, analytics, modelling &.. Read More
Interestingly, the interim results from our recent poll on barriers to realising value, are revealing that there isn’t one most common barrier to maximising the value of your customer insight. Instead, your votes have identified 7 equally likely barriers. Perhaps it really is, as Proverbs puts it, “the little foxes who spoil the vineyard”. They say a problem shared is a problem halved, so hopefully it helps you to understand the.. Read More
To provide a research basis for the content included in this blog, I am asking all customer insight leaders who visit this site to complete the short survey below. Knowing the scope of your roles and your views as to the true breadth of ‘customer insight’ will enable me to ensure that I balance the content published here to better suit your interests. I will of course share the results,.. Read More
In May 2014, I attended this council run by Forrester Research. For those not familiar with Forrester they are one of the biggest global research firms providing independent advice on technology and suppliers (another being Gartner). Unlike Gartner, I have always found Forrester to be more open to focussing on business decision makers and the technology needs of Marketing, Operations and Insight leaders. Gartner has some very able thinkers (including Ed Thompson.. Read More