Building on our series sharing lessons learnt by leaders, I thought it might also help to share app recommendations. Working with leaders, training, coaching or mentoring, I find they often reference apps that help them be more productive. I am no different. Since launching my own business and blog, just over 4 years ago, apps have helped me. From managing sales to scheduling content, today there are a host of.. Read More
A review of blog posts available on Growth Hacking. Explaining the term & why it should matter to Marketers, Sales & Customer Insight leaders.
“Insurance Marketing & Distribution Summit Europe 2015” proved to be a great event. There were interesting speakers, a range of topics & plenty of opportunity for interaction. Plus, it was a pleasure to share with this group myself, more on that later. Following previous reviews, of events that were useful for getting close to leaders on whom insight leaders focus less (IT, Digital, CX), I was back with Marketing & Sales… Read More
Are you responsible for using analytics to improve insurance marketing? If so, this event is well worth considering. The “Insurance Marketing & Distribution Europe Summit” (8 & 9 December, London) is a two-day event targeted at use of insurance analytics for marketing & sales. It promises to provide strategies to win and retain customers across channels in the digital age. Having previously spoken at a similar event run by FC Business.. Read More
How is your hunting going? In the fourth of his series of guest blog posts for us, Peter Lavers explores the importance of this acquisition skill and being insight-led when you hunt. This series of blogs explores how different aspects of Insight can be used to drive B2B Customer Management. Knowledge is the starting point for our Customer Attuned Assessment (CAA®) methodology, which is about building better relationships based on trust;.. Read More