helping you master customer insight leadership

The future of AI and your working life – start planning

future of AI

The future of AI & threat to our jobs is a popular topic for news recently. But here is a positively helpful book to help you respond. Unlike so much that is written on this topic, Tony Boobier‘s latest book focusses on a positive response. It also investigates the implications of AI at a deeper level than most analysis. Whilst many books have been written that focus on explaining AI,.. Read More

Ethnographic research is still evolving and relevant for business

This week, following another wonderful wedding (my daughter this time), I’ve been thinking about ethnographic research. A variety of circumstances, including the wedding, have meant I’ve reflected on the continued importance of human interaction and the power of observing people. It’s easy, in our increasingly technology-focused world, to assume the future of any industry lies in increasing automation and use of AI to reduce reliance on humans. But, what separates.. Read More