Time for another of our audio interviews with Customer Insight Leaders, this time it’s Elsbeth Kottelenberg. This is another good conversation with a leader, in a different sector again. UBM is a global events company, with Elsbeth supporting Pharma events around the world. She also differs from previous interviewees through her background in qualitative research. During this interview we discussed her career to date, some segmentation projects within UBM, the challenges of.. Read More
Guest blogger, Martin Squires from Walgreen Boots, shares why you need an analyst at least as much as data scientists & why a medical analogy helps.
I hope you’ve found this month’s Data Science content to be useful, as I’d also like to share with you some personal Data Science stories. To complement the technical resources I’ve shared recently, it’s important to also focus on the people side. Customer Insight Leader exists to encourage and inform more holistic customer insight leaders, covering the disciplines of data, analytics & research, as well as the requisite leadership skills… Read More
During our month focussed on Data Science programming languages, my thoughts have turned to getting the most out of your Data Science team. This topic has arisen, because of what I’ve observed in a number of organisations seeking to implement Data Science. As I’ve worked with more clients and talked to other leaders at Data Science events, it has struck me how many fall into common pitfalls. These limit the.. Read More
Attending the 2016 Data Insight Leaders Summit in Barcelona proved to be a very wise decision. Unlike so many buzzword-focussed events, this one actually did attract speakers & delegates who were data insight leaders. It also featured plenty of variety & interactive formats, to help delegates get fresh insights into their own data leadership challenges. My role was to chair Day Two of this event, together with the Sales &.. Read More
Tips for recruiting, motivating and retaining analytical talent, shared by experienced leader who has recruited analytical talent for over a decade.