helping you master customer insight leadership

Last chance to attend #MSMS2015 on 1 July

Just a quick reminder that the MultiChannel Sales & Marketing Strategy business tour 2015 (#MSMS2015 on Twitter) is happening on 1-3 July at the Ampersand Hotel in London. Organised by Redenex, who have been a pleasure to work with, this event should help retailers understand a number of key marketing and sales skills to grow their businesses. I’ve shared previously some short interviews covering some of the topics I’ll be speaking on.. Read More

What is analytics & how can you drive value from it?

Analytics is a topic of interest for multi-channel retailers across Europe. I’m hearing that they want to know how to maximise the value they can gain from investing in analysis teams, or how to get started with this capability. In the run up to “Multi-Channel Sales & Marketing Strategy 2015“, #MSMS2015, a number of video interviews have been recorded on this topic. To help you decide whether or not attending.. Read More

Data challenges & value opportunities for retailers

One of the themes of video interviews prior to #MSMS2015 event has been questions on data. What data challenges do multi-channel retailers face? How can they start acting on  data? How do they choose the right technology? So, as a second preview to this event (Multi-Channel Sales & Marketing Strategy), shown below are three short video interviews answering those questions. In just a few minutes each, these are of course.. Read More

How do you judge value before attending?

How do you judge if an event is right for you? With all business leaders living such busy lives these days, even free events cost you valuable time to attend, so you need a way to judge value in advance. A helpful trend is the more common practice, recently, of conferences releasing pre-event videos or podcasts. This enables potential delegates to hear speakers, so as to judge value & relevance to them. In preparation for.. Read More

Retailers & Financial Services learning lessons

In recent years, especially since the ‘credit crunch’ recession, it has become common for commentators to look into what Financial Services companies can learn from other industries. These have included Telcos & Retailers among others, with some associated cross-pollination of Marketing leaders crossing sectors (with mixed success). A number of commentators have shared some good points on the lessons FS could learn from Retail. The first I want to share is this article.. Read More