helping you master customer insight leadership

Take your own medicine, two surveys for research leaders

medicine

An opportunity to take your own medicine, as a leader, is nearly always helpful. Whilst sending out GDPR communications, to my clients & contacts, a number have praised seeing someone “take their own medicine“. Similarly, we have previously recommended that analytics & database marketing teams visit customer touch-points, or observe the impact of their leads. So, during this month focusing on research, here is some ‘own medicine’ for research leaders: A.. Read More

Implicit Research Methods, resources on those you should consider using

implicit research

Following Katie’s useful introduction to behavioural research, this post surveys implicit research techniques. Given the relevance of implicit research techniques, to monitoring behaviour, it makes sense to dig deeper. In this post, I will share the breadth of these technique, current usage & academic basis. Plus, to finish, I’ll share details of an upcoming event in London. As we’ve shared before, learning in the field of Behavioural Economics (and related.. Read More

Are you ready for Behavioural Research? Ask yourself these questions.

behavioural research

This month, we will return to the topic of research, starting with behavioural research. As we discussed, when sharing posts on Behavioural Economics, behavioural biases cast doubt on self report. If people aren’t aware of their behavioural biases, can you trust survey results or focus groups? The answer is more nuanced, due to other advances in research design. But, such concerns have caused some to refocus research effort on behavioural.. Read More

Fantastic Data Beasts and where to find them, plus what to pay them

Data Beasts

What are Data Beasts? Well, a topical idea, I was delighted to have, as another contribution from Francesco Corea. Francesco is currently a leading AI blogger, after many years as a consultant & advisor. We last heard from him with his review, of the InsureTech sector. In this post, Francesco shares, his perspective, on what it takes to be a good Data Scientist & how to become one. It’s interesting.. Read More

Challenging the Narrative with 2018 Welsh Coaching Conference

Last week, I had the pleasure of attending an event with the theme of “Challenging the Narrative“. One of my favourite annual events, the 2018 Welsh Coaching Conference. Chaired once again, by the irrepressible Dave Tee, this event continues to go from strength to strength. Dave’s passion & commitment is no doubt one of the reasons for that, together with the great team at USW Commercial. My previous blog reports.. Read More

When should your teams do different work? Follow this research

When

As we focus on developing your teams, I’m delighted to share why you need to focus on when? In his latest book, renowned business writer Daniel Pink, shares his extensive research on timing. In “When: The Scientific Secrets of Perfect Timing”, he makes a convincing case for us all to focus more on when to do different tasks. Despite being deeply researched, sharing evidence from a wide range of sectors,.. Read More

2018 Annual Reader Survey results – how did we do in 2017?

Thanks to all our newsletter subscribers, who participated in our 2018 annual reader survey. Time to see, if this blog is still achieving the positive feedback, provided on 2016 content. This is the opportunity that we take, each January, to check-in with you. After all, we can’t preach a message of customer insight being so key & never research our own customers! Seriously, this site exists to help Customer Insight.. Read More