helping you master the people side of data & analytics

Pitfalls but publicity of public research

How reliable is public research? Can you trust those government or media covered surveys? In the same week as we shared some examples of public segmentations, the BBC drove plenty of media coverage on the results of its latest “Happiness Test” research. Beautifully presented within its iWonder section, it captured the public imagination, especially in terms of evidence for traditional stereotypes in some areas of the country. On the surface there was.. Read More

The dangers of Public Segmentations

Recently it seems that segmenting your customers or citizens, and then sharing as public segmentations, is becoming fashionable. In part, this is to be applauded and welcomed. It highlights a key tool within the Customer Insight toolkit, encourages greater focus on understanding people and embraces the need for greater transparency. However, there is also an inherent risk, that readers fail to understand the purpose, design & limitations of such segmentations and thus unwittingly apply them where.. Read More

Insights into Home Insurance digital marketing effectiveness

Given both the number of our readers who work within Financial Services and the level of interest in a past post on Motor Insurance, I’m sharing another free extract from one of Global Reviews latest tracking studies. This time it focuses on digital marketing effectiveness in the UK Home Insurance sector. Here are a few of their findings, together with their data visualisations… 1) Generation Y are more demanding in online requirements.. Read More

Awards & trends for Research 2015

Even though we are still fresh into a new year, it is around this time that we often see a spate of awards and pundits forecasting the key trends for the year. A few of these have caught my eye so I thought I’d share those I think add value. As there are developments in each of the technical disciplines which make up Holistic Customer Insight, it will be a.. Read More

Motor Insurers’ Digital Marketing Effectiveness

A new type of ‘other post. Given the number of our readers who work within the Insurance sector, I thought it might be helpful to share the results which Global Reviews shared with me, from their Digital Marketing Effectiveness Study (Q3 2014) of UK Motor Insurance providers. There are some interesting lessons for customer insight leaders from other sectors as well, when you reflect on the key findings into consumer behaviour. Here are the.. Read More

Celebrate the Health Survey for England 2013

Over the last couple of days there has been plenty of media coverage as to what the results of this health survey mean. The BBC in particular has debated whether it shows ‘more pill popping’ as a poor substitute for healthier lifestyles, or more ‘treatment where needed’ to prevent more serious conditions. However, from a Customer Insight perspective, there is something else to celebrate here. That is the continued existence.. Read More

How to play to your strengths this year

This book is more of a resource toolkit than a narrative read, but it is one that I’ve found useful for my own development & when coaching clients. It’s a book for which you’ll want your own copy, not just because you want to make notes & complete the cover with your top 5 strengths, but also because each book has a unique code for you to use to complete.. Read More