helping you master the people side of data & analytics

Last chance to attend #MSMS2015 on 1 July

Just a quick reminder that the MultiChannel Sales & Marketing Strategy business tour 2015 (#MSMS2015 on Twitter) is happening on 1-3 July at the Ampersand Hotel in London. Organised by Redenex, who have been a pleasure to work with, this event should help retailers understand a number of key marketing and sales skills to grow their businesses. I’ve shared previously some short interviews covering some of the topics I’ll be speaking on.. Read More

Will you die in the next 5 years?

Once in a while, a piece of public research captures the imagination, resulting in  positive interest and social media buzz. Such is the case with the UK Longevity Explorer created by a Swedish team at Ubble. Knowing how to the engage the press, the results of their research are also nicknamed the “death test“. Having previously shared on the dangers of public research, it is pleasing to have a positive &.. Read More

Can Customer Insight mitigate Conduct Risk?

In light of the largest fine the FCA (or FSA) have ever issued, more and more FS firms are taking a closer look at their wider Conduct Risk management. Most have the required minimum of MI in place. Most CEOs say the right customer centric words with regards to strategy or culture. However, recent work with clients tells me that many firms recognise they still have some way to go, especially in.. Read More

Dear John, buried treasure and hidden breaches

Whilst busy training customer insight teams, I’ve noticed some interesting Customer Insight content being published by others this week. At the risk of sounding like Gogglebox’s oft repeated “this week we had a lot of great telly“… Here are some of this week’s great Customer Insight articles: The first is one that is an overdue warning as to the excessive reliance on PowerPoint for research debriefs. Amusingly set out as a “Dear John” letter.. Read More

How to get started on Customer Insight and why research matters

This is the last in series of four posts sharing short video interviews prior to #MSMS2015 event in London this July. Having shared interviews covering relevance of event, data challenges & analytics, we now turn to starting out. At some point during such conferences, I am asked by a delegate how they can get started with Customer Insight. It’s refreshing, after so much spin & sophistication presented by technology suppliers, to have such.. Read More

Are you embarrassed about your election polls?

What a night the 2015 general election was! Surprises for a number of parties, with the shock of the exit polls right at the start of the night. Such disbelief at first, Paddy Ashdown has a hat to eat. As results began to come in & those exit polls were vindicated, it became clear the polling during campaign had got it badly wrong. When as experienced a pollster as Peter Kellner.. Read More

How funny is your research?

In honour of April Fools Day here in the UK, I’ve been searching for some of the funniest research related media over the last year. (Tried using com.Google but that’s just hard work!) Here’s a few that tickled me… How about this for a totally random survey? What would you learn from it?