Are you a superhero in your workplace? Are you a good cultural fit? Guest blogger Hanne Sorteberg challenges us to think about the real culture & you.
Guest blogger, Annette Franz, shares 10 all too common mistakes that leaders make with their Voice of Customer (VoC) programs
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we have not had a post on this useful topic. Guest bloggers have shared on the continued relevant of segmentation & I shared some thoughts on public segmentations. But no personas. So, to fill that gap, I am delighted to welcome a new guest blogger, Amy.. Read More
Audio interview with Tom Lloyd, MD of MetaMetrics. In his interview, we discuss Tom’s customer insight career, role & how econometrics helps marketers today
This post shares how a software has been developed in response to extensive employee insight. We have shared before how crucial employee engagement & motivation are to achieving CX goals. The opportunity for HR Analytics also needs to be guided by a good understanding of what matters to your teams. So, I was delighted to be approached by David Mizne, editor of award-winning 15Five blog. Having seen our focus on.. Read More
Time for another of our audio interviews with Customer Insight Leaders, this time it’s Elsbeth Kottelenberg. This is another good conversation with a leader, in a different sector again. UBM is a global events company, with Elsbeth supporting Pharma events around the world. She also differs from previous interviewees through her background in qualitative research. During this interview we discussed her career to date, some segmentation projects within UBM, the challenges of.. Read More
To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business. Annette & Peter have shared useful tips on applying analytics for both CX & Marketing. However, unlike the classroom, advancing such use of analytics in business always involves politics. Over the years, as well as protecting technical stars from performance management systems, I have often had to mentor them on politics. There.. Read More