helping you master customer insight leadership

How to determine the right metrics for innovation, using 5 questions

right metrics for innovation

Continuing our conversation about lessons learnt by leaders, here is one about choosing the right metrics for innovation. It was good to recently reconnect with past guest blogger, Paul Carroll. As you may recall he runs the very useful hub called Insurance Thought Leadership. Anyway, I mentioned to him our recent theme on this blog. Our focus on lessons leaders have learned from experience. Paul suggested this guest blog post.. Read More

GDPR impacts: 7 Questions to Ask Your research panel provider

panel provider

How does GDPR impact your use of a research panel provider? Last month, we shared various posts related to market research. Balancing our content focussed on data & analytics, with tips & resources for research leaders. This month, with May 25th deadline looming, we have focussed on GDPR. So, I’m glad to have a guest post to share, that covers both those themes. Guest blogger Johnny Caldwell (and his team.. Read More

Why Customer Insight teams should learn from Design teams

learn from design teams

Listening to a Digital UX Design leader this week, I was struck by how much Insight teams can learn from Design teams. I had the privilege of speaking at a Marcus Evans conference on West India Quay in London. “Optimise User Experience and Digital Design to Increase Customer Centricity for Financial Institutions“. That must be the (crazily) longest event name I’ve ever attended! Anyway, before I shared on softer skills,.. Read More

7 books for Market Researchers, as diverse as their interests

Books for market researchers

On this blog we’ve recommended books for analysts, so here are 7 books for market researchers. This eclectic selection is once more contributed by Netquest, thanks to guest blogger Carlos Ochoa. When I first read his post, I couldn’t resist the multi-disciplinary nature of this recommended reading list. On this blog, we regularly advise that insight requires data, analytics & research. So, as well as extolling a broader definition of.. Read More

How can you make your customer research faster? Should you?

research faster

“Why can’t you get me that research faster?” That is perhaps the most common challenge I hear is faced by research leaders. I pointed out, in a post of ‘research as fashion‘, that a common theme in case studies, was the challenge to get research faster. So, as promised, this post will share a number of relevant posts and resources on that topic. Let me first state that faster is.. Read More

Why consumer research is like fashion, and the role of your staples

research is like fashion

I didn’t realise consumer research is like fashion, but a webinar helped me see it & value “old staples“. Given topical concerns, about gender balances in work, it was interesting to experience a female bias. Joining a useful webinar, hosted by Quirks and with speakers from 2020 Research, I began to feel out-of-place. Our hosts were women (I’d say younger, but most people are beginning to feel younger to me).. Read More

Seven characteristics, of an ideal B2B Influencer, for researchers

B2B influencer

On this blog, we don’t want to neglect B2B insight challenges, including finding a B2B influencer. Much of our content focusses on B2C customer insight work. So, in this post we look at one for B2B businesses. This builds on our past posts, sharing tips for effective B2B Customer Management. One of our familiar guest bloggers, who is also a B2B influencer, shares 7 characteristics to help you spot ideal.. Read More