Is Trust the most important value sought in B2B relationships today? Peter Lavers & Mark Hollyoake share their Trust DNA Model to guide leaders.
Our 2020 Reader Survey. Why we need it as part of our plan to be more customer-centric. Includes ideas for you to adapt & the link for you to participate.
How Gartner’s Magic Quadrant & Forrester’s Wave can help you choose the right tools for the job. Useful external advisers for Analytics & Data Science today
Are you a superhero in your workplace? Are you a good cultural fit? Guest blogger Hanne Sorteberg challenges us to think about the real culture & you.
How is your VoC program performing? Guest blogger, Annette Franz, shares 10 all too common Voice of Customer program mistakes & how to avoid them.
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we have not had a post on this useful topic. Guest bloggers have shared on the continued relevant of segmentation & I shared some thoughts on public segmentations. But no personas. So, to fill that gap, I am delighted to welcome a new guest blogger, Amy.. Read More
Audio interview with Tom Lloyd, MD of MetaMetrics. In his interview, we discuss Tom’s customer insight career, role & how econometrics helps marketers today