helping you master customer insight leadership

How 15Five used Employee Insight to guide new software innovation

employee insight

This post shares how a software has been developed in response to extensive employee insight. We have shared before how crucial employee engagement & motivation are to achieving CX goals. The opportunity for HR Analytics also needs to be guided by a good understanding of what matters to your teams. So, I was delighted to be approached by David Mizne, editor of award-winning 15Five blog. Having seen our focus on.. Read More

Audio Interviews with Customer Insight Leaders: (5) Elsbeth Kottelenberg (UBM)

Elsbeth Kottelenberg 1

Time for another of our audio interviews with¬†Customer Insight Leaders, this time it’s Elsbeth Kottelenberg. This is another good conversation with a leader, in a different sector again. UBM is a global events company, with Elsbeth supporting Pharma events around the world. She also differs from previous interviewees through her background in qualitative research. During this interview we discussed¬†her career to date, some segmentation projects within UBM, the challenges of.. Read More

Don’t neglect the political dimension of applying analytics or insight

political dimension

To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business. Annette & Peter have shared useful tips on applying analytics for both CX & Marketing. However, unlike the classroom, advancing such use of analytics in business always involves politics. Over the years, as well as protecting technical stars from performance management systems, I have often had to mentor them on politics. There.. Read More

How to determine the right metrics for innovation, using 5 questions

right metrics for innovation

Continuing our conversation about lessons learnt by leaders, here is one about choosing the right metrics for innovation. It was good to recently reconnect with past guest blogger, Paul Carroll. As you may recall he runs the very useful hub called Insurance Thought Leadership. Anyway, I mentioned to him our recent theme on this blog. Our focus on lessons leaders have learned from experience. Paul suggested this guest blog post.. Read More

GDPR impacts: 7 Questions to Ask Your research panel provider

panel provider

How does GDPR impact your use of a research panel provider? Last month, we shared various posts related to market research. Balancing our content focussed on data & analytics, with tips & resources for research leaders. This month, with May 25th deadline looming, we have focussed on GDPR. So, I’m glad to have a guest post to share, that covers both those themes. Guest blogger Johnny Caldwell (and his team.. Read More

Why Customer Insight teams should learn from Design teams

learn from design teams

Listening to a Digital UX Design leader this week, I was struck by how much Insight teams can learn from Design teams. I had the privilege of speaking at a Marcus Evans conference on West India Quay in London. “Optimise User Experience and Digital Design to Increase Customer Centricity for Financial Institutions“. That must be the (crazily) longest event name I’ve ever attended! Anyway, before I shared on softer skills,.. Read More

7 books for Market Researchers, as diverse as their interests

Books for market researchers

On this blog we’ve recommended books for analysts, so here are 7 books for market researchers. This eclectic selection is once more contributed by Netquest, thanks to guest blogger Carlos Ochoa. When I first read his post, I couldn’t resist the multi-disciplinary nature of this recommended reading list. On this blog, we regularly advise that insight requires data, analytics & research. So, as well as extolling a broader definition of.. Read More