helping you master customer insight leadership

Audio interviews with Customer Insight Leaders: (4) Gwilym Morrison

Gwilym Morrison interview

Time for another of our audio interviews, with senior Customer Insight Leaders, this time it’s Gwilym Morrison. A great conversation with Gwilym, who leads Data Science at Royal London Group. So, a good opportunity to complement the data, BI & analytics focus of leaders interviewed already. This time we get to hear the perspective of a Data Science leader. Gwilym has both practitioner & leadership experience and shares honestly from.. Read More

Audio interviews with Customer Insight Leaders: (2) Martin Squires

Martin Squires

Here’s another of our audio interviews, with senior Customer Insight Leaders, this time it’s Martin Squires. It was great to interview Martin, who is always witty as well as a very experienced analytics leader. After over a decade leading analytics for Walgreen Boots, he is now Director of Data, Insight & Analytics for HomeServe. In this interview we discuss career paths, recruitment of analysts, the skills needed by analytics leaders and.. Read More

Data Science collaboration between universities & businesses = Scotland

collaboration between universities & businesses

As a break from our focus on books, I want to return to the topic of Data Science collaboration between universities & businesses. When it works well, it can make such a difference to both students’ development & business talent pipelines. In many ways the topics are not disconnected. Books, like collaboration between universities & businesses, are conduits to learning & mutual understanding. To be strategic, analytics leaders need to think about.. Read More

Why Customer Insight teams should learn from Design teams

learn from design teams

Listening to a Digital UX Design leader this week, I was struck by how much Insight teams can learn from Design teams. I had the privilege of speaking at a Marcus Evans conference on West India Quay in London. “Optimise User Experience and Digital Design to Increase Customer Centricity for Financial Institutions“. That must be the (crazily) longest event name I’ve ever attended! Anyway, before I shared on softer skills,.. Read More

Data Insight Leaders 2017 Day Two – the final countdown

Data Insight Leaders 2017 Day Two

This is continuing my report from Data Insight Leaders 2017 Day Two. That is, day two of a useful Summit (that I’m chairing), held in Barcelona. In this post I summarise this final day of an enjoyable event. I’m not just saying it’s good because I chaired this conference, honest! Talking to the actual data insight leaders who attended (and made up most of our audience), they agreed it was.. Read More

Results of survey for Data Insight Leaders Survey 2017

data insight leaders survey

During our month focussed on research, it seems appropriate to share with you my latest research for Data Insight Leaders survey 2017. This annual survey is the second of its kind and is published as part of the run-up, to the Data Insight Leaders Summit 2017, in Barcelona on 18-19 October.  A great conference that I will again have the privilege of chairing this year; you may recall my brief.. Read More

Data Scientists 2.0, you’ve heard the case, now what can you do about it?

Following on from guest blogger Michael Young’s first post on Data Scientists 2.0, this one shares next steps. MBN chairman, Paul Forrest, builds on what Michael revealed as the learning points for employers, universities & students (from Data Science placements in Scotland). In this shorter post, Paul considers key questions for both employers and students: How can employers find these new (improved) Data Scientists 2.0? How can students currently studying.. Read More