helping you master customer insight leadership

Inspired to set effective goals for 2019 – thanks to these questions

inspired to set effective goals

Talking with readers about our previous controversial post, many are still inspired to set effective goals for 2019. The word that matters most in that sentence, is ‘inspired’. What seems to make the difference between those for whom goals work, is personal relevance & inspiration. Across a year there will be setbacks (foreseeable & unexpected). You need goals that clearly connect to a personal “Why?” for you as a leader… Read More

Listening to 31 Data Scientists and Seeing 10 companies’ applications

To complement the perspectives of our recent guest bloggers, today I’m sharing three ways of listening to data scientists. These will include a (potentially) free recommended eBook, an engaging blog post and a punchy video. Peter, Robert & Francesco have made a case for data & AI potentially transforming businesses & sectors. As part of our month focussed on applications of data & analytics, I also want to share real.. Read More

What are the questions that insight leaders today want answered? (part 2)

questions that insight leaders

This post concludes our two-part series, on the questions that insight leaders raised, at a DataIQ Discussion event. I hope you found part one, helpful. There we focussed on topics including: measuring your impact breaking through cultural barriers best organisational design tools needed by insight teams executing your insights (driving action as a result)

How HR Analytics can have a place in your business

Returning to our theme, of using Customer Insight outside of Marketing. This time, we consider HR Analytics. Such HR insight has become a growing focus in recent years & rightly so, in my opinion. Both from the perspective of recruiting & retaining analytics talent, plus the potential for analytics to optimise key HR processes or decisions. However, as I’ve spent more time this month meeting with analytics leaders from different organisations, it.. Read More