helping you master customer insight leadership

Innovative thinking in research supports insight generation

To accompany our recent 2 part series, on how to generate deeper insight for proposition development, here we review some of the innovative thinking within the research community that can help. Unlike the caricature of market/consumer research as outdated compared to Data Science, research blogs & events showcase something quite different. Reading some of the wealth of material out there, I see a community that’s both evolving & thinking more deeply.. Read More

How to generate insights for better propositions (part 1)

A number of our posts have covered topics like better marketing targeting or measuring marketing effectiveness. So, it seems timely to turn to the topic of how to ensure you develop the right stuff to market in the first place. Do you know how to generate insights to do this? Are you working effectively with your proposition development colleagues? Do you both agree on the need for customer insight guided design? Perhaps in these.. Read More