Are you distracted by shiny object syndrome? Does new technology for analytics or marketing distract you from foundational issues? It is all too common for our novelty bias to get the better of us. That is why so much is shared about tips to master digital distraction. Because this is such a pressing issue, I am delighted to welcome a new guest blogger, Simon Daniels. Simon has a wealth of.. Read More
When should you use external consultancy? Are you wisely bringing in wider expertise, or wasting your money on people who won’t be around to see the consequences? Such a question plagues many analytics or insight leaders. Indeed I have spoken to many, over the years, who are frustrated by the speed with which directors turn to consultants. I’ve mentioned before the need to build the reputation of your team, to.. Read More
At the end of another month, there is just time for one more post on stakeholder engagement. The change of term from stakeholder management is deliberate. As we welcome back frequent guest blogger Tony Boobier. In this post, Tony shares his relevant experience from the world of project management. Which stakeholders matter? How do you find them? What is the difference between stakeholder engagement & stakeholder management? Over to Tony.. Read More
Do you have plans for events to attend this autumn? Are they ones that will help you stay on top of the developments in Customer Insight broadly, or Data & Analytics in particular? How will you reboot your thinking after a relaxing break in the sun? If you don’t yet have plans for that ‘back to school‘ time, after summer holidays, we can help. Customer Insight Leader is going to be looking.. Read More
9 out of 10 projects fail, according to BCG. How are your projects going? Last week I was fortunate to attend an Institute of Directors’ Business Breakfast, being hosted by Dotted Eyes. The topic was “IT for non-IT directors” and focussed on how to improve the effectiveness of your projects. This was achieved through the metaphor of a safari and different big beasts to beware of through the project lifecycle. At first.. Read More
It’s going to take how much longer?! It’s going to cost how much more?!! If those sound like all too familiar expressions of frustration, in relation to your data journey (projects), you’re in good company. It seems most corporations these days struggle to make the progress they plan, with regards to building a Single Customer View (SCV), or providing the data needed by their analysts.