helping you master customer insight leadership

Which book has helped you develop most, as a leader?

book has helped

Before continuing with more book reviews, it makes sense to hear which book has helped you develop most. As a site dedicated to customer insight leadership, we want to focus on those resources that help you. As you look back at your leadership career, which book has helped you develop most, as a leader?

Take your own medicine, two surveys for research leaders

medicine

An opportunity to take your own medicine, as a leader, is nearly always helpful. Whilst sending out GDPR communications, to my clients & contacts, a number have praised seeing someone “take their own medicine“. Similarly, we have previously recommended that analytics & database marketing teams visit customer touch-points, or observe the impact of their leads. So, during this month focusing on research, here is some ‘own medicine’ for research leaders: A.. Read More

Are you embarrassed about your election polls?

What a night the 2015 general election was! Surprises for a number of parties, with the shock of the exit polls right at the start of the night. Such disbelief at first, Paddy Ashdown has a hat to eat. As results began to come in & those exit polls were vindicated, it became clear the polling during campaign had got it badly wrong. When as experienced a pollster as Peter Kellner.. Read More