helping you master customer insight leadership

Weology, the benefits when We comes before Me – part 1 of 2

Weology

Continuing our month focussed on books, our guest blogger Annette Franz returns, to share an interview on Weology. When reviewing a book, it is always a bonus to have opportunity to talk to the author. So, I’m delighted that, in this 2-part series by Annette, she not only reviews the key points made in “Weology: How Everybody Wins When We Comes Before Me“. She also interviews the author, Peter Aceto, CEO.. Read More

Alan Turing Institute annual lecture – Better Living through Trusted Data

When Harry Powell shared, that he was planning to attend this year’s Alan Turing Institute annual lecture, I naturally asked him to blog for us. Harry is a very experienced Data Science leader, having created & led Data Science teams at several businesses, including Barclays. So, I was interested to learn more about his interest in a lecture from Prof. Sandy Pentland of MIT. As someone with a background in.. Read More

Insightful Christmas gifts for the Santa in you

If you’re quick there is still time to order those last-minute insightful Christmas gifts. So, amidst your rushing around for family & friends, what about your Customer Insight team? Well, to make sure they don’t miss out, I’ve been scouring the web of customer insight blogs to bring you these festive suggestions. First and foremost must be the recommendation of Cool Infographics brilliant “DataViz Guide 2015“:

How is your People & Competency Development for B2B success?

This series of blogs, from guest blogger Peter Lavers, explores how different aspects of Insight can be used to drive B2B Customer Management. For the second instalment, over to Peter… Knowledge is the starting point for our Customer Attuned Assessment (CAA®) methodology, which is about building better relationships based on trust; working together for mutual commercial benefit. The sub-sections that sit beneath the model (illustrated) have been arranged to give twelve.. Read More