helping you master customer insight leadership

How to acquire customers? Burning media cash isn’t the answer!

to acquire customers

Continuing our theme of applying analytics, following Annette’s focus on CX, what about how to acquire customers? After Customer Experience (CX), Marketing is perhaps the most popular business area for applying analytics. However, as we have shared before, measuring the effectiveness of your marketing has become more complex. So, how should analytics or insight leaders help Marketing teams to acquire new customers? Well, to help us explore that topic, I.. Read More

How to determine the right metrics for innovation, using 5 questions

right metrics for innovation

Continuing our conversation about lessons learnt by leaders, here is one about choosing the right metrics for innovation. It was good to recently reconnect with past guest blogger, Paul Carroll. As you may recall he runs the very useful hub called Insurance Thought Leadership. Anyway, I mentioned to him our recent theme on this blog. Our focus on lessons leaders have learned from experience. Paul suggested this guest blog post.. Read More

The Goal, a story of constraints and balance, for today’s leaders

The Goal

This book review, of “The Goal“, by Eliyahu Goldratt, demonstrates the role of fiction in business. As we continue to focus on books, that will aid your personal development, you might have assumed we would stay on the “Non-Fiction” shelves. However, in this fascinating book review, guest blogger Hanne Sorteberg, introduces us to a novel. It’s good to welcome Hanne back. You may recall her previous posts, on Data Science,.. Read More

Weology part 2 – how to go about changing culture to We

changing culture

Let’s return to Weology and the challenges the author, Peter Aceto, faced in changing culture. It has been great to hear that many of you have found our month focussed on books to be helpful & are reading more. A number of our regular guest bloggers have been joining you, so expect more book review blog posts to extend beyond this month. As Michael Hyatt is fond of saying, “a.. Read More

Agreeing the right goals for you, within performance management

agreeing the right goals for you

Over a very pleasant bottle of Soave, I was delighted to hear, that my lunch guest, was agreeing the right goals for them this year. It was even better to hear that our past posts, on a system for goal setting & recommended goals, had helped him. But chatting with other leaders across London, over the last couple of days, has reminded me how tricky this can be. Most work.. Read More

Customer Data Quality Reporting, why it matters & how to do it well

Data Quality Reporting

Building on the popularity of our┬árecent GDPR posts, here’s more advice on data quality reporting. We’ve seen the importance of data quality to GDPR compliance and your marketing performance. But, as business consultants are fond of saying, you get what you measure. How should that apply to data quality? In my own tenure as a senior leader in large corporations, I’ve seen my fair share of poor, boring & non-existent.. Read More

Just tell me, what does good look like?

Back from holiday, refreshed and ready to go, it’s time to return to our theme of applying customer insight to marketing. So, what does good look like? To provide one perspective on this, I’m pleased┬áto welcome back guest blogger Ben Salmon, co-founder of Crank. As an experienced marketing professional, with a strong analytics background, Ben shares his thoughts on what good digital marketing looks like. With a particular focus on.. Read More