Part 2 of a two-part review of Data Science methodologies. This post reviews more modern methodology options from Microsoft, Booz Allen Hamilton et al.
Having shared so many book reviews lately, my thoughts have turned to how to read better. I’m not talking about the basic mechanics of being able to read the English language. Nor about the common goal, of being able to “speed read“, so you can achieve reading more books in less time. More in line with our past focus on quality, I’m thinking about reading to understand and remember. I.. Read More
This month we will focus more on analytics. Following last year’s analytics poll, concerning which software you use, this time we turn to the topic of what you do with it. Akin to the different interpretations of what “Customer Insight” means, I find different leaders focus on different types of analytics to guide their businesses. Even if we focus on analytics to inform marketing, there is a growing array of.. Read More
What a night the 2015 general election was! Surprises for a number of parties, with the shock of the exit polls right at the start of the night. Such disbelief at first, Paddy Ashdown has a hat to eat. As results began to come in & those exit polls were vindicated, it became clear the polling during campaign had got it badly wrong. When as experienced a pollster as Peter Kellner.. Read More
Over the last couple of days there has been plenty of media coverage as to what the results of this health survey mean. The BBC in particular has debated whether it shows ‘more pill popping’ as a poor substitute for healthier lifestyles, or more ‘treatment where needed’ to prevent more serious conditions. However, from a Customer Insight perspective, there is something else to celebrate here. That is the continued existence.. Read More