How does GDPR impact your use of a research panel provider? Last month, we shared various posts related to market research. Balancing our content focussed on data & analytics, with tips & resources for research leaders. This month, with May 25th deadline looming, we have focussed on GDPR. So, I’m glad to have a guest post to share, that covers both those themes. Guest blogger Johnny Caldwell (and his team.. Read More
On this blog we’ve recommended books for analysts, so here are 7 books for market researchers. This eclectic selection is once more contributed by Netquest, thanks to guest blogger Carlos Ochoa. When I first read his post, I couldn’t resist the multi-disciplinary nature of this recommended reading list. On this blog, we regularly advise that insight requires data, analytics & research. So, as well as extolling a broader definition of.. Read More
“Why can’t you get me that research faster?” That is perhaps the most common challenge I hear is faced by research leaders. I pointed out, in a post of ‘research as fashion‘, that a common theme in case studies, was the challenge to get research faster. So, as promised, this post will share a number of relevant posts and resources on that topic. Let me first state that faster is.. Read More
I didn’t realise consumer research is like fashion, but a webinar helped me see it & value “old staples“. Given topical concerns, about gender balances in work, it was interesting to experience a female bias. Joining a useful webinar, hosted by Quirks and with speakers from 2020 Research, I began to feel out-of-place. Our hosts were women (I’d say younger, but most people are beginning to feel younger to me).. Read More
An opportunity to take your own medicine, as a leader, is nearly always helpful. Whilst sending out GDPR communications, to my clients & contacts, a number have praised seeing someone “take their own medicine“. Similarly, we have previously recommended that analytics & database marketing teams visit customer touch-points, or observe the impact of their leads. So, during this month focusing on research, here is some ‘own medicine’ for research leaders: A.. Read More
To complement the research industry perspectives we have shared so far this month, I’m going to share 3 perspectives (on how to use research) from outside the insight community. After sharing so much material to digest, in that Behavioural Economics guide, this post will be shorter. I’ve taken the approach of browsing recent news stories, for commentary on use of consumer research. Beyond the stories commentating on recent research findings,.. Read More
A review of customer & market research innovations. Looking at blogs, events & reports that can help insight leaders keep up with research innovations.