How Gartner’s Magic Quadrant & Forrester’s Wave can help you choose the right tools for the job. Useful external advisers for Analytics & Data Science today
How well do you understand your B2B target market & sector? In the last of his series for us, Peter Lavers shares the importance of market insight for B2B as well as B2C. This is the 5th and final blog in a series that explores how different aspects of Insight can be used to drive B2B Customer Management.
Given both the number of our readers who work within Financial Services and the level of interest in a past post on Motor Insurance, I’m sharing another free extract from one of Global Reviews latest tracking studies. This time it focuses on digital marketing effectiveness in the UK Home Insurance sector. Here are a few of their findings, together with their data visualisations… 1) Generation Y are more demanding in online requirements.. Read More