helping you master customer insight leadership

Audio Interviews with Customer Insight Leaders: (5) Elsbeth Kottelenberg (UBM)

Elsbeth Kottelenberg 1

Time for another of our audio interviews with Customer Insight Leaders, this time it’s Elsbeth Kottelenberg. This is another good conversation with a leader, in a different sector again. UBM is a global events company, with Elsbeth supporting Pharma events around the world. She also differs from previous interviewees through her background in qualitative research. During this interview we discussed her career to date, some segmentation projects within UBM, the challenges of.. Read More

Employee-centric culture, a CX leader shares a lesson learnt

employee-centric culture

Continuing our series of leaders sharing lessons learnt, a CX leader shares on an employee-centric culture. Annette Franz is a one of our regular guest bloggers, here on Customer Insight Leader blog. Annette has shared before on her recommended (Weology) book, data strategy and becoming a leader. In this post, she reflects on her own experience of an employee-centric culture. How she learned how important that was & the positive.. Read More

Role Definition Workshops, a simple method to tune your team

role definition

Continuing our focus on designing your team, have you used role definition workshops? It’s not an approach that I’ve used before. But, I’m delighted to welcome back, guest blogger Hanne Sorteberg, to share her experience. She has so much advice to share, this is the first of another two-part series. Talking to Hanne, about these blog posts, I was impressed how this approach has worked for her, in very different.. Read More

Loving your team, how can you do that as a leader?

On this most romantic of days, have your thoughts turned to how you could express loving your team? Happy Valentine’s Day to all our readers (or Ash Wednesday, if you’re more focussed on the start of Lent). However you celebrate today, I hope you can enjoy it & also have time to reflect. Please don’t misunderstand the title of this post, I am not talking about romantic engagement with your.. Read More

How to start 2017 as a Mindful Leader

Two books I’ve been enjoying over the Christmas period have prompted me to reflect on being a Mindful Leader. By that, slightly odd, term – I mean a leader making use of mindfulness principles to improve their effectiveness. Hopefully you’ve enjoyed a relaxing & refreshing complete break over Christmas & New Year (as recommended in our last post). Doing so (with the benefit of pre-scheduled social media posting), has enabled me to ‘recharge.. Read More

Congrats on the promotion, 4 tips on how to be a manager not doer

Returning to our current theme, of career development, its time to focus on the transition to being a manager. As I’ve spent much of this month speaking at or chairing events, I have spoken to people at all different stages of their customer insight careers. From senior leaders, all the way through to graduates starting their first analyst job. All face different, but equally important challenges, to make the kind.. Read More