helping you master customer insight leadership

Now it’s Personal – Just be you, the customers will love it

In the month focusing on relationships, it’s personal service from Gerry Brown. We’d only been in the restaurant about three minutes, but had already had some humorous and warm conversations with three of the staff who immediately made us feel both welcome and pleased that we’d chosen this restaurant in downtown Vancouver. What came through loud and clear was that these people were authentic in both their attitude and desire to.. Read More

How to catch-up on EU Data Protection changes

Are you ready for impact of new EU Data Protection regulation to your business? Have you updated your data strategy? Are you planning to appoint a CDO? When it comes to new EU regulation affecting businesses, it seems one of two problems are common. Either such regulation is foisted on unsuspecting business leaders, with little consultation (as we saw was the case for new EU VAT rules). The other problem.. Read More

How will you resource your insight team this year?

Continuing our January theme of goals & planning, how will you resource people to do the work? Amidst the merry-go-round of new business objectives, targets & budget allocation that can keep many a leader busy in January, there is the question of who? Who will do the work? Probably accompanied by how many people will there be in my team and do they have the skills & motivation they need? At.. Read More

I want to make changes, but they demand a business case!

Ever get frustrated at being asked to pull together a business case for what appears to obviously be the right thing to do? If so, you should enjoy our latest guest blog post. Simon Norie from Custerian shares his thoughts on how to deal with this frustration… Can’t we just do what our customers want us to do? We get this comment a lot when it comes to putting change.. Read More

Do you treat your employees like customers?

Sometimes a determined focus on Customers & Insight can cause us to take our ‘eye of the ball‘ with regards to colleagues or employees. Well, you may not have made that mistake, but I’ve certainly done so in the past. In the busyness of achieving our insight goals, it was too easy to forget about employee insight or take action to address their concerns. For that reason, it was good to.. Read More

Are you empowering or demotivating your people?

“You go ahead, I’m right behind you!” That line has been used so often, to either set-up comedy routines (where the speaker then hides or heads off in the other direction), or hint who is going to get killed next in B movies. So much so that, now, we almost can’t take seriously the idea that the person not leading the way could have the other person’s best interests at heart… Read More