Continuing our 2 part series, on where leaders should focus for growth; in our changing world, full of new technology. This post builds on our first post. That covered major trends, the need for customer insight & what is required to manage your data effectively. Aligned to learning from Insight Leader events in London & Barcelona, a key theme was the need to focus on your customers (not just technological opportunities) Our attention.. Read More
Returning to our current theme, of career development, its time to focus on the transition to being a manager. As I’ve spent much of this month speaking at or chairing events, I have spoken to people at all different stages of their customer insight careers. From senior leaders, all the way through to graduates starting their first analyst job. All face different, but equally important challenges, to make the kind.. Read More
Guest blog post by Tony Boobier, considering how rise in democratisation of data & analytics could prove to be the end of your leadership career (as is).
Returning to our theme, of using Customer Insight outside of Marketing. This time, we consider HR Analytics. Such HR insight has become a growing focus in recent years & rightly so, in my opinion. Both from the perspective of recruiting & retaining analytics talent, plus the potential for analytics to optimise key HR processes or decisions. However, as I’ve spent more time this month meeting with analytics leaders from different organisations, it.. Read More
A discussion of differences between a coach or mentor. How can each help you as a leader & which do you really need to improve your insight leadership?
The last Olympics certainly were absorbing. For weeks our screens & radios were filled, with news of personal achievement & records broken. But as everyone knows, a lot of training & coaching goes into preparing for what may just be one event. Coaching business leaders also requires a lot of investment to see desired changes, but more integrated leadership can help. Before explaining what I mean by the term ‘integrated leadership’,.. Read More
Leading Customer Insight teams isn’t easy. As the breadth of content on this site will show, a wide variety of skills & knowledge are needed to master the role. But, perhaps the greatest difference, in those customer insight leaders I see succeed, is their attitude. Compared to others, who “get by“, highly successful customer insight leaders understand that attitude matters. To that end, I’ve been reading other leadership blogs looking.. Read More