helping you master customer insight leadership

How HR Analytics can have a place in your business

Returning to our theme, of using Customer Insight outside of Marketing. This time, we consider HR Analytics. Such HR insight has become a growing focus in recent years & rightly so, in my opinion. Both from the perspective of recruiting & retaining analytics talent, plus the potential for analytics to optimise key HR processes or decisions. However, as I’ve spent more time this month meeting with analytics leaders from different organisations, it.. Read More

Can your coach help you with an integrated leadership model?

integrated leadership

The last Olympics certainly were absorbing. For weeks our screens & radios were filled, with news of personal achievement & records broken. But as everyone knows, a lot of training & coaching goes into preparing for what may just be one event. Coaching business leaders also requires a lot of investment to see desired changes, but more integrated leadership can help. Before explaining what I mean by the term ‘integrated leadership’,.. Read More

Attitude matters, how is yours as the temperature shoots up?

Leading Customer Insight teams isn’t easy. As the breadth of content on this site will show, a wide variety of skills & knowledge are needed to master the role. But, perhaps the greatest difference, in those customer insight leaders I see succeed, is their attitude. Compared to others, who “get by“, highly successful customer insight leaders understand that attitude matters. To that end, I’ve been reading other leadership blogs looking.. Read More

5 things sailing can teach you as an entrepreneur

Our second guest post, following a conversation about leadership with Paul Carroll, shares lessons for your leadership role as an entrepreneur. Coming once more from Paul’s talented pool of experts, writing for InsuranceThoughtLeadership.com, our latest guest blogger is Michael de Waal. He founded & leads a global software provider, so knows a thing or two about entrepreneurship. To make things more interesting, for all types on leaders, Michael is also a sailor (cue.. Read More

How not to flub your next big decision as a leader

big decision

A recent conversation, about leadership, that I had with Paul Carroll (Editor in Chief of InsuranceThoughtLeadership.com) identified two new guest bloggers to share content this month. Both have lessons to share for leaders wanting to improve their decision-making; especially for that next big decision, that really matters. In this guest post, Chunka Mui shares on how not to flub your next big decision as a leader. As well as drawing on understanding of behavioural.. Read More

Is anyone really Customer Centric? Are you?

A key challenge for Database Marketing leaders, together with all insight teams, is how to help their businesses become more customer centric. We’ve shared before the pitfall of technologies becoming a distraction, from focussing on customers. So, I’m delighted to welcome a new guest blogger to Customer Insight Leader. When I saw the recent research that Ian Golding has completed, it struck me as very relevant for our readers. He has.. Read More