helping you master customer insight leadership

Turning back the Marketing Analytics clock? GDPR & location data

marketing analytics clock

As you prepare for GDPR compliance day (25th May), are you turning back your marketing analytics clock? With a particular focus on use of location data, guest blogger Tony Boobier returns with a different perspective. This builds on his previous post, suggesting that GDPR challenged the ‘Big Data mindset’. Now, I am on record as stating that I see GDPR as a positive development. Enhanced consumer rights & an opportunity.. Read More

Maps, can they be more interesting than my geography lessons?

To add further diversity of voices to our Data Visualisation topic this month, a guest blog post on maps. Guest blogger Tony Boobier, joins us again, with a short piece musing on his geography lessons and the growing importance of mapping. Given I’ve just finished teaching a workshop, including options on data visualisation for geo-spatial data, it was amusing to read Tony’s thoughts. Hope you find this¬†an entertaining distraction too… Read More

The importance of place, why internal environments matter

In recent years, I’ve spent a lot more of my time speaking at events, or training my clients, so have recognised the crucial role of internal environments. Having the right place for such activity can make a tremendous difference to the¬†effectiveness of any talk, training course or coaching/mentoring session. Working on a couple of events with a friend of mine, William Buist, we got talking about the impact that the.. Read More

Opportunities for insight from location as a dimension in your customer analytics

Location has been a key dimension for analytics for many years. Geographic Information Systems (GIS) and engaging data visualisations have all added to how engaging data with a location field can appear. However, do you just use this data dimension to compare business performance or consumer behaviour at a macro level? Are you really generating customer insights, leading to innovative products or services as a result of thinking deeply about.. Read More