helping you master customer insight leadership

10 more all too common mistakes and how to improve your VoC program

improve your VoC program

Continuing our series to help improve your Voc program, here are 10 more mistakes to avoid. After the popularity of her first post in this series, I’m delighted to welcome guest blogger Annette Franz to share 10 more tips. As I mentioned before, Annette has many years of client-side experience in getting Voice of the Customer (VoC) programs to work. As is the case for Customer Insight leaders, most of.. Read More

How a book can help you, ask a more beautiful question, and why that matters

More beautiful question

Books can help you do many things better, including asking a more beautiful question. If that sounds intriguing, so is the benefit that guest blogger William Buist has gained from this book. It’s a pleasure to welcome William back. You may recall that he has blogged for us here before, on topics including GDPR/external change and physical environments.

Do you listen to podcasts to hone your skills?

Last week, I had the pleasure of being interviewed for a business podcast. A positive experience & I’ve shared the resulting interview below. This also reminded me of the power of podcasts & how little we’ve referenced them here. So, to make up for that gap, this post is dedicated to sharing audio content. Whilst attending a co-coaching forum this week (where coaches share ideas & support each other), it also.. Read More

Getting the most out of conferences

I don’t know how many events you attend each year, but I can tell you as a speaker and an attendee, you do get out what you put in. Right now I’m creating slides and preparing stories to share at “Insurance Data & Analytics” in September and “Analytics for Insurance, Europe” in October. So, I really appreciated seeing this advice from Michael Hyatt:   As I prepare for 18 Sept event, liked this: “When.. Read More