“Web Analytics an hour a day” a review of this practical book from Avinash Kaushik. In this review Martin Squires draws out its lessons for all analysts.
The need for Customised Learning. Guest blogger Tony Boobier shares on the benefits of personalised education and training. For all learning styles.
Having shared so many book reviews lately, my thoughts have turned to how to read better. I’m not talking about the basic mechanics of being able to read the English language. Nor about the common goal, of being able to “speed read“, so you can achieve reading more books in less time. More in line with our past focus on quality, I’m thinking about reading to understand and remember. I.. Read More
Which are the most important skills, needed by analysts or data scientists? It’s an interesting question to ponder. It is tempting to fall back on technical basics, like statistical knowledge & software or coding skills. But most graduate data scientists or experienced analysts will be screened for those at recruitment. So, if you are leading an Analytics, Data Science or Insight team, where should you invest?
This month, let’s turn our attention to Data Science programming languages; today, resources for R. Ever since the rise of R as an alternative to traditional statistical packages (like SAS, IBM Analytics etc), there has been a growing focus on coding. In the past I have tended to avoid these programming languages as a topic for this blog, as I have some concerns. Namely that the role of insight analysts,.. Read More
Research teams can be mistakenly viewed as simply research buyers or just project managers, for a number of reasons, including a lack of curating a big picture. I’m sure anyone leading a research or customer insight team can relate to the problems of such misconceptions. But, what do I mean by ‘curating a big picture‘? In many ways, this is an extension of the points I previously made on knowledge.. Read More
During our month with more focus on Data Visualisation, we should not overlook data visualisation books. I hope our previous posts, focussing on Data Viz blogs and twitter experts have helped your personal development. But, even in this digital age, we should not overlook the power of books. Whether you invest in hard copy or digital versions, the longer form of books often gives opportunity to better structure information for.. Read More