helping you master customer insight leadership

Weology part 2 – how to go about changing culture to We

changing culture

Let’s return to Weology and the challenges the author, Peter Aceto, faced in changing culture. It has been great to hear that many of you have found our month focussed on books to be helpful & are reading more. A number of our regular guest bloggers have been joining you, so expect more book review blog posts to extend beyond this month. As Michael Hyatt is fond of saying, “a.. Read More

7 Habits, that are still as relevant, for today’s Highly Effective Leaders

7 habits

One of the few Leadership books that I have come back to time & time again, is “The 7 habits of Highly Effective People“. Perhaps, alongside classics from writers like Dale Carnegie or Peter Drucker, this book by the late Stephen Covey, is one you’ve heard of. It might have been mentioned to you, from time to time, over many years. Did you intend to read it once, but have.. Read More

Team Coaching: Resources to help you coach leadership teams

This year, I have had more enquires than ever, about team coaching. Whether for senior leadership teams, or managers of Customer Insight/Analytics teams, the concept is on the rise. It is easy to understand why. Many have heard the benefits of one to one coaching for senior executives, but want to find a way of justifying this cost for more leaders. Both time & money have been cited to me.. Read More

Great leaders learn from failure – don’t dwell on it

Having already prompted our readers to review what they achieved in 2017, let’s talk about how best to learn from failure. To tackle that emotional territory, I’m delighted to welcome back guest blogger Kevin Watson. Kevin is an experienced leadership coach & founder of My Own Coach. I know readers have found his previous posts, including one on behavioural flexibility, to be very useful & approachable. So, acting on feedback.. Read More

Setting specific goals, as an Insight Leader, for 2019

specific goals

Happy New Year, it’s time to decide what your annual specific goals will be. For the last couple of years, I’ve shared a post recommending a system for setting goals & achieving them. However, a few conversations with insight leaders have reminded me that advice remains generic. What about which goals to set? As this blog aims to support Customer Insight Leaders, I want to also offer more specific advice.

Stakeholder Segmentation: Why you need one and video personas

Stakeholder Segmentation

Do you have a stakeholder segmentation? Had you even considered the need for one? Perhaps you think segmentations are just for customers or other parties external to your business. Does creating one for your key stakeholders sound like ‘over engineering‘? I’ve heard that response before. Yet, in this post I’ll make the case for how a stakeholder segmentation can help. I’ll also provide an example of one option, a simple.. Read More

How to create a Stakeholder Map and why you need one

Stakeholder Map

Do you have a stakeholder map? Is it up-to-date and do you use it? Those questions frequently come up when I’m working with clients. In either training or coaching, the need to ‘know your stakeholders‘ is a common one. It’s not surprising that it matters. Today’s businesses are more complex than ever. Plus, it’s not enough for insight or analytics leaders to generate insights, they need to be able to.. Read More