helping you master customer insight leadership

Tips from passionate Data Insight Leaders in Barcelona

data insight leaders

Attending the 2016 Data Insight Leaders Summit in Barcelona proved to be a very wise decision. Unlike so many buzzword-focussed events, this one actually did attract speakers & delegates who were data insight leaders. It also featured plenty of variety & interactive formats, to help delegates get fresh insights into their own data leadership challenges. My role was to chair Day Two of this event, together with the Sales &.. Read More

How to start creating the Customer Insight Strategy you need

Customer Insight Strategy

Too few companies have a Customer Strategy, let alone a Customer Insight (CI) Strategy. At least, that’s my experience. In fact many business strategies that I’ve seen, which seek to pepper their presentation with customer language, if you look closer are really channel strategies or product strategies – reflecting the current silos in that business. This is unfortunate, as most CEOs would acknowledge the critical importance of their business understanding,.. Read More

Global Reviews’ UK Digital Leaders Summit (#UKDLS)

This is a new event in the UK and one I attended yesterday, as a speaker on Behavioural Economics. It’s well worth digital leaders attending in future. Right from the start things boded well as they had chosen a different and engaging venue. Bounce (121 Holborn, London) is the official ‘home of ping-pong’ and is literally the place where the game was invented in 1901. This gave guests the promise.. Read More

Are Business and Sport really different?

At conferences and meetings, one of the topics in which you (customer insight leaders) seem particularly interested is leadership coaching. Once it’s been mentioned in a presentation, that is the most likely topic for me to be asked about in the next break. A few of the points that I’ve made on this are: Coaching does work (over 90% of UK companies now use coaching and the academic evidence for.. Read More