helping you master customer insight leadership

How FinTech meets CX and needs Insight in 2017

Another week, another event, this time a FinTech meets CX conference. We’ve shared before that growth hacking, or your future growth plans, need insight & CX leaders, as well as technologists. This event provides an opportunity to bring together all three communities. For the first time in 2016, FinTechNetwork brought together start-ups & incumbents, to focus on Customer Experience. This year, again this is a gathering of those interested in.. Read More

Customer Segmentation in a Cognitive Computing age

As a break between my event reporting, lets return to the theme of customer segmentation. I’ve written recently about the benefit of segmenting your key stakeholders & previously on different approaches to segmentation. To give a different perspective and useful real world experience, I’m delighted to welcome back guest blogger Peter Lavers. Having returned from the SAS Analytics event that he referenced in his militaristic analytics posts, Peter is now.. Read More

Data Insight Leaders 2017 Day Two – the final countdown

Data Insight Leaders 2017 Day Two

This is continuing my report from Data Insight Leaders 2017 Day Two. That is, day two of a useful Summit (that I’m chairing), held in Barcelona. In this post I summarise this final day of an enjoyable event. I’m not just saying it’s good because I chaired this conference, honest! Talking to the actual data insight leaders who attended (and made up most of our audience), they agreed it was.. Read More

Data Insight Leaders Summit 2017 Day One – a debrief

Data Insight Leaders Summit 2017

After a pause in blogging, for a much-needed holiday, I’ve returned with a debrief from day one of Data Insight Leaders Summit 2017. It’s a joy to be back out in Barcelona chairing the second incarnation of this very useful  annual event. A gathering of over 100 data insight leaders from across UK & Europe, spending time together sharing their experience. As I said to delegates this morning, one of the.. Read More

Stakeholder Segmentation: Why you need one and video personas

Stakeholder Segmentation

Do you have a stakeholder segmentation? Had you even considered the need for one? Perhaps you think segmentations are just for customers or other parties external to your business. Does creating one for your key stakeholders sound like ‘over engineering‘? I’ve heard that response before. Yet, in this post I’ll make the case for how a stakeholder segmentation can help. I’ll also provide an example of one option, a simple.. Read More

Useful event for Customer Analytics leaders, a quick debrief

This week I had the opportunity to attend an event for Customer Analytics & Insight leaders. Run by CACI, in London, it proved to be a good opportunity to catch-up with others’ perspectives. Reassuringly, the agenda designed for this audience, focussed on many familiar topics from this blog. It was also free to attend & very popular, so worth considering in future. There were a mixture of CACI and external.. Read More

Listening to 31 Data Scientists and Seeing 10 companies’ applications

To complement the perspectives of our recent guest bloggers, today I’m sharing three ways of listening to data scientists. These will include a (potentially) free recommended eBook, an engaging blog post and a punchy video. Peter, Robert & Francesco have made a case for data & AI potentially transforming businesses & sectors. As part of our month focussed on applications of data & analytics, I also want to share real.. Read More