helping you master customer insight leadership

Great leaders learn from failure – don’t dwell on it

Having already prompted our readers to review what they achieved in 2017, let’s talk about how best to learn from failure. To tackle that emotional territory, I’m delighted to welcome back guest blogger Kevin Watson. Kevin is an experienced leadership coach & founder of My Own Coach. I know readers have found his previous posts, including one on behavioural flexibility, to be very useful & approachable. So, acting on feedback.. Read More

Technology trends to consider in your insight planning for 2018

Regular readers of this blog will know that we don’t usually focus on technology trends. One of the insights this blog is sharing is the importance of the human elements of customer insight & analytics. Leadership skills, softer skills, CPD and human context all matter hugely, to customer insight generating value for organisations. However, at this time of year, with so much material being shared on technology trends & futurology,.. Read More

GDPR requires data quality, sharing survey results in the home of hampers

GDPR requires data quality

Amidst all the focus on GDPR, it’s easy to forget that GDPR requires data quality. Over a Fortnum & Mason’s breakfast, I had the chance to discuss this neglected aspect. So much of the social media buzz around GDPR focusses on contentious topics like when you need opt-in consent. Individuals rights to opt out of profiling, be forgotten & Privacy by Design, all these GDPR topics have had their limelight… Read More

How to go ‘all in’, with a Data Science or Analytics bet for your business

How big a bet are you making on Data Science, are you going ‘all in’? With any event as rich in content at Data Insight Leader Summit, its useful to also hear others ‘takeaways’. So, to supplement my own insights from this conference, I’m delighted to welcome new guest blogger, Hanne Sorteberg. Hanne is BI Manager for SpareBank1 Forsikring, an alliance of savings banks in Norway (together Norway’s 2nd biggest.. Read More

Stakeholder Engagement – lessons for leaders from project management

stakeholder engagement

At the end of another month, there is just time for one more post on stakeholder engagement. The change of term from stakeholder management is deliberate. As we welcome back frequent guest blogger Tony Boobier. In this post, Tony shares his relevant experience from the world of project management. Which stakeholders matter? How do you find them? What is the difference between stakeholder engagement & stakeholder management? Over to Tony.. Read More

How FinTech meets CX and needs Insight in 2017

FinTech meets CX

Another week, another event, this time a FinTech meets CX conference. We’ve shared before that growth hacking, or your future growth plans, need insight & CX leaders, as well as technologists. This event provides an opportunity to bring together all three communities. For the first time in 2016, FinTechNetwork brought together start-ups & incumbents, to focus on Customer Experience. This year, again this is a gathering of those interested in.. Read More

Customer Segmentation in a Cognitive Computing age

As a break between my event reporting, lets return to the theme of customer segmentation. I’ve written recently about the benefit of segmenting your key stakeholders & previously on different approaches to segmentation. To give a different perspective and useful real world experience, I’m delighted to welcome back guest blogger Peter Lavers. Having returned from the SAS Analytics event that he referenced in his militaristic analytics posts, Peter is now.. Read More