Audio interview with Tom Lloyd, MD of MetaMetrics. In his interview, we discuss Tom’s customer insight career, role & how econometrics helps marketers today
Thanks to all those readers who participated in our latest poll, of your progress last year. Initial results are in, so let me share them with you all. It has been fascinating to review your answers, especially compared to the results from last year. It seems there have been some changes. The questions asked in this survey were selected to shed light on actual practice compared to advice shared on.. Read More
Annual poll to reflect on your goals: for Customer Insight, Data, Analytics, Data Science, Research & Database Marketing leaders – how did you & others do?
To finish off our series of guest posts on setting goals, here are some useful signposts from William Buist. William has joined us before as a guest blogger, to share on topics as diverse as GDPR, office environments & questioning. In this post, he draws on his personal experience, as well as what he has learnt as a business mentor. William encourages us to look beyond our goals to our.. Read More
7th in a series of audio interviews with senior Customer Insight Leaders in business today. In this episode we interview Sameer Rahman, director at EDIT.
Is this the time of year when you review your story? Perhaps you expected me to say appraise your performance, or review your goals? Under traditional performance management systems, end-of-year can be full of interpreting metrics. How can you present your performance this year in the most favourable light? But I wasn’t talking about ‘spin‘, rather a different kind of review. Over recent years, my leadership coaching practice & CPD has.. Read More
Continuing our series of audio interviews with customer insight leaders, this time it was Ryan den Rooijen. Ryan leads Dyson’s Global Data Services organisation, who work on transforming the company’s analytical capabilities. From manufacturing to marketing, their work spans the breadth of Dyson. Previously, Ryan spent four and a half years at Google, where he led the development of the global sales analyst curriculum. Most of his work involves the.. Read More