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Infographic on new purchase journey

As a second entry to this new section, I was struck by thisĀ infographic from SmartInsights that was shared by the IDM as part of their round-up of August Marketing news. I think they’ve done a pretty good job of combining the learning from Google and McKinsey. This visualisation helps remind us that today’s consumers have a more involved and iterative awareness & consideration journey before we can start measuring conversion… Read More